Psyborg June 2007 News

Australian Mountain Cross Trademark
The boys from Black Phoenix Films have consulted with psyborg™ to create the national trademark for Australian Mountain Cross. This newly developed sport is literally taking off. It involves four mountain cross riders competing for a place on a thrilling downhill track complete with burms, humps and kickers. The logo is a double take on four helmets or four tracks with a bit of grit thrown in.

Retire Early 2007
Steven Allen of Godfrey & Pembroke Financial Planners employed psyborg™ to design and develop an information booklet on how to maximize the opportunities by the newly founded Government Super Laws. psyborg™ designed the 20 page booklet and email newsletter which has been a resounding success.

+ Click here to download & learn about the new super laws

NIB Health Funds
psyborg™ has recently undertaken a three month contract with the ECommerce team at NIB Health Funds. psyborg™ is working with the NIB team to develop engaging interfaces through graphic and flash™ interactive design.

As a part of psyborg™'s continued growth and improvement we are always looking for new ways to maximize our service to you. psyborg™ has been developing Psybrief, an online brief management system, to be launched later this month.

Psybrief prompts the user with additional questions based on the type of project required. A comprehensive brief is emailed to both the client and psyborg™, ensuring an efficient and quality-assured briefing process.

This month we explain the meaning behind the psyborg™ name!

At first glance the meaning is straight forward; 'Psy' from psychology relating to the design/thought process and how if effects human behavior and 'Borg' taken literally from founder, Daniel Borg's surname.

The word also sounds like Cyborg, meaning part man - part machine, but in our case we have extrapolated this meaning to identify with part mind -part machine. These two characteristics form a synergy between the idea (mind) and the execution (machine).