Marketing Against the Grain Marketing is a solid way to build a positive reputation for your business. Marketing helps a business grow and when done correctly can be the difference between a business succeeding or not. Marketing against the grain is, put simply, doing...
In this untethered conversation I chat with Glenn Azar who is the founder and owner of Adventure Professionals, Project 180, Glenn Azar Success Coach and the host behind the Building Better Humans Podcast.
I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …
As these unprecedented events unfold and we are forced to think on our feet to fight a pandemic we can all see that we truly have a real fight on our hands if we want to keep our businesses open.
In this untethered conversation I have the pleasure of being interviewed by 4 times World Champion SUP Athlete Michael Booth for his podcast BOOTHCast, who I have been sponsoring and supporting over the past 8-10 years.
In this untethered conversation I chat with client, Craig McGregor, who is the founder and owner of Hunter Recruitment Group.
We are at war with an invisible monster and it’s up to each of us to remain vigilant and follow the advice of the experts so we know the signs and can stop the spread.
These WWII war propaganda posters are the best way I know to inspire, motivate & remind us to be vigilant and follow the advice of science.
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
When referring to a brands story I am talking about the story that creates the brand.
A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.
I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.