Marketing Against...
Welcome to Day One
I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …
What Problem Does Your Business Solve?
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
How to Write A Media Release
In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.
What is your point of differentiation?
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.
Interview with Troy and Luke from the IDHTTW Podcast
I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…
Interview with Craig McGregor from Career Conversations Podcast
I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…
How to Ask for Testimonials
A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.
Where is your Brand Positioned?
Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.
Two new ways to advertise your business online
In this video and article I explain Google Remarketing and Facebook Pixel which are two relatively new methods businesses can use to advertise online and digitally.
Content Marketing Speeds Up Trust
In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…
Personal Branding
In this video and blog article I explain Personal Branding and how you can leverage it in your business.
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About
psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
Get In Touch
m. (+61) 414 914 087
e. info@psyborg.com.au
Suite 2, Shop 3
3 Mawson Close
Caves Beach 2281
NSW, Australia
