Peter Harrison

About this project

Peter Harrison is a Professional Photographer and Commercial Pilot, based in Lake Macquarie NSW, Australia. He is one of a rare breed of professionals that has managed to pursue and merge his two passions, flying and photography.

psyborg® worked with Peter Harrison to help them rebrand their business. We consulted on their Logo Design and Brand Guidelines.

Rationale

We merge P & H into a ligature that flows like a scripted flight path across the sky, capturing the essence of exploration and the thrill of adventure.

This signature-like design personalizes the brand, representing Peter’s authentic presence in each journey and photograph.

The choice of classic black on white lends the logo a timeless, premium quality, while the aerodynamic, streamlined lines reflect the precision and dynamism of flight, resonating with an intense and purposeful energy.

The expanded Century Gothic font for ‘Elevating Perspectives’ reinforces the brand’s aspiration and breadth of vision.

This logo, juxtaposed with images of the vast Australian landscape and its people, encapsulates the brand’s mission to stir the soul with the language of colors and shapes from above, embodying the emotions and values that drive Peter’s work.

It stands as a testament to Peter Harrison’s unique differentiation as the adventurous ‘pilot photographer’, capturing unparalleled shots with passion and creativity.

What They Say …

From our first meeting with Daniel it was obvious this was a guy who is passionate about what he does. His enthusiasm is infectious.

The branding workshop was a lot of fun and very productive. We now feel more excited about our business and the possibilities moving forward.

Working with Daniel was far more than just a new logo. He helped us understand where our strengths lay and gave us greater clarity with our branding and where we sit in the marketplace.

Now working to implement the strategies developed. Would definitely recommend Daniel and Psyborg to any business looking to brand up.

PETER HARRISON – AIRPHOTO AUSTRALIA
PETER HARRISON