Do you need a new identity for your new business?
Is your current branding old and tired?
Did you know that most small business underestimate their perception in the market.
At psyborg® we help determined businesses thrive and grow through creativity and design thinking. We love to establish good relationships with our clients so we can help them express their brand across all visual communication channels in turn empowering them to be perceived as innovators, leaders and game changers.
Check out our video below which helps explain what we do and why we are part mind | part machine…
What’s involved in a Brand Workshop?
When we facilitate a brand workshop we sit down with you to discuss and determine the creative direction for the new brand or brand refresh. This normally includes answering the following questions;
- the importance of your current name, learn about its origins and what it means to the business
- the culture of the new brand or brand refresh and where is it headed
- the current range and types of customers and what kind of customers you want to target
- who your competitors are & determine the strengths & weaknesses of these brands in contrast to yours
- how you want to position your new brand
- what differentiates your business compared to these businesses
- the desired attitudes, perceptions & language of the new brand
- the visual/imagery style to be used to express the new brand
- the mediums required to express the new brand
- discuss potential logos and supported slogans that could be used to represent the new brand by referencing samples from the internet
We then take this information to determine the creative direction and design of your new logo which will be used to represent your brand. We use the information discovered from the brand workshop to brainstorm unique ideas and concepts to determine your new logo.
Once we’ve completed the logo design that you love we hand over the logo files and you own the copyright of your new logo.
We then work with you to implement your new logo into three distinct aspects of your business; your culture, your brand and the personal brands of your employees. These take the form of various touch points used to express your brand; from corporate stationery to advertising, your website and content marketing, your uniforms and interior design, from social media to printed brochures, vehicle and location signage and so much more.
Introducing Our Cutting-Edge Website/Application Development Workshop.
Are you launching a new online venture or looking to revamp your existing digital presence? Does your current website or app lack the impact and functionality it needs to succeed?
Many businesses underestimate the power of a well-designed website or application when it comes to engaging their audience and driving growth.
At psyborg®, we’re dedicated to helping ambitious businesses thrive by leveraging the potential of creativity, design thinking and cutting-edge technology. We believe in building strong partnerships with our clients, which allows us to develop captivating digital experiences that align with their brand values and goals. By doing so, we enable businesses to stand out as innovators, leaders and game-changers in their industries.
Our Website/Application Development Workshop is specifically tailored to transform your digital presence through a combination of strategic planning, innovative design and state-of-the-art technology. With our expertise, you’ll gain a powerful online platform that elevates your brand, captivates your audience, and propels your business to new heights.
Watch our video below to learn more about our unique approach at psyborg®, where we blend mind and machine to deliver exceptional results for your digital projects. Let’s collaborate to bring your vision to life and create a lasting impact on your target market.
Transform Your Digital Presence!
When you participate in our Website/Application Development Workshop, we collaborate with you to craft a tailored digital strategy and design for your new or existing online platform. Our comprehensive process involves addressing key questions and crucial steps to ensure we create the perfect solution for your needs:
- Analyzing your current website or app, identifying strengths and areas for improvement
- Defining the primary objectives and desired user experience for the new platform
- Profiling your target audience and the most effective way to engage them
- Examining your competitors’ online presence and determining how to stand out
- Identifying key features and functionalities to enhance user satisfaction
- Developing a coherent content strategy that supports your brand messaging
- Scoping the website/application, including defining sitemaps, wireframes and user interfaces
- Designing an intuitive interface and visual style that reflects your brand identity
- Planning the integration of third-party tools or APIs, if needed
- Discussing potential website/application marketing strategies and channels
- Setting up performance metrics and goals to measure the success of the project
With a clear understanding of your goals and requirements, we’ll proceed to scope out the design and development of your new website or application using state-of-the-art technology and industry best practices. Our team will collaborate with you throughout the process, ensuring your vision is brought to life.
Upon completion of your website or application, we’ll provide you with all necessary files and documentation, including a seamless handover process. You’ll maintain full ownership and copyright of the final product.
Finally, we’ll work with you to integrate your new website or application into various aspects of your business, ensuring a cohesive brand experience across all channels. From social media to content marketing, email campaigns to search engine optimization, we’ll help you leverage your new digital platform to drive growth and achieve your business objectives.
Introducing Our Innovative Content Marketing Strategy Workshop.
Are you ready to elevate your brand’s online visibility and engagement? Does your current content marketing strategy lack the coherence and impact it needs to achieve success?
In the digital age, content is king. However, creating high-quality content is only half the battle – the key to success lies in crafting and implementing an effective content marketing strategy.
At psyborg®, we’re committed to empowering businesses to reach their full potential through the power of compelling content and strategic planning. We foster close partnerships with our clients, enabling us to devise content marketing strategies that resonate with their brand values and objectives. By doing this, we help businesses to amplify their message, build strong relationships with their audience, and position themselves as thought leaders in their industries.
Our Content Marketing Strategy Workshop is designed to revolutionise your brand’s content marketing efforts through a blend of strategic planning, creative content development, and advanced marketing techniques. With our expertise, you’ll gain a robust content marketing strategy that strengthens your brand’s online presence, engages your audience, and accelerates your business growth.
Dive into our video below to discover more about our unique approach at psyborg®, where we combine strategic thinking and creativity to generate impressive results for your content marketing initiatives. Let’s join forces to actualize your vision and create a lasting impression on your target audience.
Elevate Your Brand’s Content Marketing!
When you participate in our Content Marketing Strategy Workshop, we work with you to develop a bespoke content marketing strategy and plan for your brand. Our comprehensive process involves addressing key areas and important steps to ensure we design the perfect content marketing solution for your needs:
- Analysing your current content marketing efforts, identifying strengths and areas for improvement
- Defining the primary objectives and desired audience engagement for your content marketing strategy
- Profiling your target audience and the most effective way to connect with them through content
- Studying your competitors’ content marketing tactics and determining how to differentiate
- Identifying key topics and content types to increase audience engagement
- Developing a consistent content calendar that aligns with your brand messaging
- Scoping your content marketing plan, including defining channels, frequency, and metrics
- Designing a content creation process that reflects your brand identity
- Planning the integration of SEO, social media, and other digital marketing techniques
- Discussing potential content distribution and promotion strategies
- Setting up performance metrics and goals to measure the success of your content marketing strategy
With a clear understanding of your goals and requirements, we’ll proceed to design and implement your content marketing strategy using advanced techniques and industry best practices.
Our team will work with you throughout the process, ensuring your vision is materialised.
Upon completion of the strategy, we’ll provide you with a detailed content marketing plan and all necessary guidelines, including a seamless handover process. You’ll maintain full ownership and copyright of the final strategy and content created.
Finally, we’ll work with you to integrate your new content marketing strategy into various aspects of your business, ensuring a cohesive brand experience across all channels. From blog posts to social media content, email campaigns to SEO, we’ll help you leverage your new content marketing strategy to drive growth and achieve your business objectives.
Learn more about our Workshops.
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia.
Daniel also holds an Associate Diploma in Industrial Engineering and has extensive experience in the Engineering Industry.
Before founding psyborg®, Daniel was employed by advertising and internet agencies. His work on a Nationally distributed tourism and leisure catalogue earned his employer an Australian Catalogue of the Year Award.
Daniel has worked with various national and government clients, and has experience in both design and project management.
Discover how psyborg®’s logos harness visual equity to transform brands. Explore our impactful design approach and success stories in logo creation.