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What is your point of differentiation?

What is your point of differentiation?

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

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Technology – Friend or Foe?

Technology – Friend or Foe?

I’ve been invited to speak at a Small Business Month Event where we will be discussing Technology – Friend or Foe? Where I’ll be sharing some insights into how I have used technology in my business to remain small and agile but profitable, with a growth and lifestyle mindset.

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How to get off Google

How to get off Google

Whilst most businesses aim get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results. In this article I explain how you can do this.

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Keep Your Trail Clean

Keep Your Trail Clean

In this article I discuss how being acutely aware of your reputation, or ‘keeping your trail clean’ is a way to ensure you are accountable and credible. It fuels word of mouth referrals and repeat business. Do the best job, make sure your customers are happy and exceed expectations and your trail will be full of clients waiting to get to your door!

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