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Designing for Onboarding

Designing for Onboarding

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.

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What is your point of differentiation?

What is your point of differentiation?

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

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Technology – Friend or Foe?

Technology – Friend or Foe?

I’ve been invited to speak at a Small Business Month Event where we will be discussing Technology – Friend or Foe? Where I’ll be sharing some insights into how I have used technology in my business to remain small and agile but profitable, with a growth and lifestyle mindset.

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