Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!
In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.
Although these stories are fictional, they give us insight into what could be, helping us to prepare for the social, ethical and cultural questions coming our way.
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.
I’ve been invited to speak at a Small Business Month Event where we will be discussing Technology – Friend or Foe? Where I’ll be sharing some insights into how I have used technology in my business to remain small and agile but profitable, with a growth and lifestyle mindset.
I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…
In this article I address the common misconception that a graphic designer and a web designer are the same thing. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.
Super pumped to have been awarded a FINALIST in the Lake Macquarie City Business Excellence Awards for Excellence in Small Business (-20 FTEs). Lake Macquarie is such a great place to live and to do business so I’m honoured to be able to share excitement with the other business finalists. Fingers crossed 🤞
I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…
Whilst most businesses aim get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results. In this article I explain how you can do this.