psyborg® blog

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

What Problem does your Business Solve?

While not all businesses look at themselves as problem solvers, every business I have come across does solve a problem for their clients or customers. Whether it is a problem of what to wear, what to eat, how to keep your windows clean, how to remove a tree from your yard or what kind of kitchen to build, all businesses solve problems.

Many businesses forget or overlook this important aspect and instead of asking ‘how can I solve others problems?’, they skip straight to ‘how do I make more money?’

 

Why Focus on Problem Solving?

Basically, people will only give money to you or your business if you make their life easier, you fulfil a need or desire or they can make more money themselves. People are creatures of habit and by making peoples lives easier you are taking out the stress in their day to day which is what people are willing to pay for.

Focusing on what problem you solve can be a great inspiration for your business. Remember that when someone is looking for a business to use they are thinking ‘can this person/business solve my problem? And can they do it better than another business (your competition) can?’ You want them to decide yes, your business is the right one to pick. With this in mind it makes sense to structure a business around the problem it solves. 

 

How Does Focussing on Problem Solving Help my Business?

When you understand what is the exact problem that you are solving you can tailor all of your marketing communications to help people understand this. These become your points of differentiation, your positioning and your brand. Your business culture can also be tailored around this aspect and what problem your business solves can be embedded into the culture.

Rather than the focus being on what your business does in general, focus on what your business does for its clients or customers. For example rather than a business claiming ‘we mow peoples lawns’, they should be thinking more along the lines of ‘we give clients a desirable yard’ or ‘we give clients there weekend back’. 

 

Monitoring Your Problem Solving Skills

I strive to exceed my clients expectations. I not only want to solve the problem at hand but do it to the best of my ability. I am constantly monitoring my own business with online questionnaires, project completion workshops and client workshops to help understand my clients expectations and to evaluate how the client felt about my business and work once it is completed.

I have learnt new skills (see Just in Time Learning) to ensure I can complete a job at hand to the best of my ability. If you monitor your problem solving skills and continue to strive for excellent results for your clients your business will grow through word of mouth and testimonials and you will be able to solve more clients or customers problems and thus adding more value to your business. 

 

To Sum Up

Once you have deeply considered the problem/s you solve for your clients of customers you can use this information to aid the design of your business. It also leads into one of the most important aspects of a business ‘what is your why?’ Which is basically why you do what you do!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

Is Technology Friend or Foe? My 5 Tech Hacks for Running a Business

I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a summary of my 15 minute presentation to the Lake Macquarie Business Chamber but it should give you an insight into my business approach that has helped me maintain a lifestyle and remain lean and agile whilst still growing in a global and competitive market.

1. Data Is King

The ability to track your own data in your business is a game changer that every business owner should be doing. When you track data on your key business metrics you can acutely understand the operation of your business.

There is an old saying, you can’t improve what you can’t measure and hence when you are aware of your business data you can finely tune your inputs and outputs to get you closer to your optimal results.

Modern software and applications and iOT devices give us access to all kinds of metrics from our business operations allowing us to be aware of it and improve it.

What is the one metric you could be measuring to improve your business?

2. Continuous Improvement

I use a system called Automate, Eliminate & Delegate to continuously improve my business through small steps that overtime can make large improvements to my business operation.

Automate is taking out the human aspect of a task by automating it. I have been able to cut time on many things by automating them which new technologies provide.

Eliminate is getting rid of a task all together. Either by automating them or finding a way so they are no longer needed at all.

Delegate is giving a task to someone else. My admin assistant was great for this at first, and now I have been able to employ a junior designer to pass things onto as well.

3. Differentiation

What is the one thing that makes your business different and how can your business stand out from the crowd?

Determining this will help you differentiate your business and can influence the design of your brand which can be expressed through technological platforms such as your website, social media, video and blogging.

You can also use branding to differentiate your business from your competitors in a cluttered market. Learn more on differentiation here.

4. Content Marketing Speeds Trust

Content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful … content! It is not focussed on producing demand for a new need or product but rather focussed on giving something valuable to new and old customers.

The world of content marketing is now available because of the interactive nature of the internet through social media, websites, blogs, podcasts and video. Learn more about how content marketing speeds trust here.

5. Authenticity is the New Advertising

Advertising has taken a huge shift in recent years. In the past businesses advertised on the range of media where advertising was available. TV, radio, print, billboards etc, this type of advertising is still a large outlet but is now being replaced by social media, blogs, podcasts, youtube, websites and many more digital applications.

Due to this shift, we can not simply advertise to build an audience, we need to build connections with people in an authentic and engaging mindset where the user feels connected to the supplier. New technologies enable this. Learn more about how authenticity is killing advertising here.

In Summary

So that’s my 5 top tech hacks to running a business which are not at all frightening as they are a combination of human traits merging with technology … they are part mind, part machine utilising a combination of human know-how with modern technology giving the small business owner huge leverage in the market place.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Technology – Friend or Foe?

Technology – Friend or Foe?

Technology – Friend or Foe?

We're Finalists for Lake Macquarie City Business Excellence Awards

Technology – Friend or Foe?

More people sharing knowledge, at faster speeds and lower costs, than ever before.

If speed has already begotten speed, then, it seems the most likely scenario is this phenomenon experiencing even more growth and acceleration going forward.

So how do we all take part in it?

What if things change too fast for us to keep up?

Join us Thursday, 18 October for a free business breakfast event where we will hear from

Christina Gerakiteys – UtopiaX

Ian Jones – Merchant Business Brokers

Peter McCarthy – Precision Taxation Accounting and Management

Daniel Borg – Psyborg

This will also be a great opportunity to network with like minded business people and take part in a demonstration of Virtual Reality for small business.

Technology – Friend or Foe?

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

We’re Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

Super pumped to have been awarded a FINALIST in the Lake Macquarie City Business Excellence Awards for Excellence in Small Business (-20 FTEs). Lake Macquarie is such a great place to live and to do business so I’m honoured to be able to share the excitement with the other business finalists. Fingers crossed.🤞

A Little About the Awards

The Lake Macquarie Business Excellence Awards (LMBEA) celebrates individual business accomplishments in the Lake Macquarie region. The aim of the Awards is to recognise and highlight achievement, ultimately encouraging all businesses to strive for excellence. These Awards are not about popularity; they are about the demonstrated pursuit of excellence across a number of different business functionalities.

The Awards are open to all businesses in Lake Macquarie; micro, small, medium and large sized businesses. The Awards are not about size; they are about excellence.

Managed by the Business Growth Centre, these Awards present an opportunity to foster growth within the Lake Macquarie business community and promote the 12,000 businesses within the region.

The continued support from media and business partners, sponsors and prize donors ensures that the Awards continue to be the premier business event in Lake Macquarie.

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Clients of mine not only hire me for more work but they refer my business to others, it’s how I have run my business for over 12 years. The reason for this I believe is because I have a clean trail and because I am completely aware of it.

Keeping a clean trail means keeping a positive reputation for your business. You want the trail to be clean so people feel confident to employ your business. If the trail is messy and obstacles are in the way then this will be reflected in the growth of your business.  

So as you move down the trail of life, in doing business, you need to be aware of the reputation you are leaving behind you, or the cleanliness of your trail. All businesses should aim to have a clean and tidy trail.

 

Why Should you be Managing your Reputation in Business?

Lets pretend that every time a client or customer has a negative experience with your business, symbolically they leave a piece of rubbish on your trail. The more negative experiences, the more rubbish. Unless that experience turns positive then the rubbish will stay there forever, and even worse, with each year that goes by, it grows a little. This causes you to have a trail with obstacles. If someone wants to use your business they must get around this mess to get to you.

This is why you need to manage your reputation. In business the rubbish is a negative experience. Once a customer has a bad experience with a business they won’t use the business again. For a business owner this one lost client probably doesn’t have an impact on the business. The problem is that just one client has the power to sway others, like their family and friends, from using your business. The reason the rubbish grows each year is because those family and friends may then sway their family and friends from using your business and so on. To make things worse if someone decides to slam your reputation on social media then more people are learning negative things about your business, making your trail a mess!

Now on the flip side lets look at a positive experience. Every time someone has a positive experience with your business the trail widens, vegetation is less overgrown and the path almost shines and lights the way right up to your door. Your path is perceived positively and people have a spring in their step as they walk along it, to your business.

Businesses should not only aim for positive experiences with clients but for enjoyable and memorable ones. This will ensure they have a path that is desirable to walk down. A clean path is that of a business where clients are painting a good picture. They are telling friends and family of their positive experience and this is bringing in new clientele and in turn making the business grow!

 

Personal Branding

Managing your reputation relates to personal branding as personal branding is defined by the memories, values and impressions that others have of you. Your personal brand has the most impact on your trail because it will directly effect the perception that people have of your business. Read more about personal branding and the importance of it here.

 

What can I do to Ensure a Clean Trail?

A clean trail can be achieved by ensuring customers have a positive experience with your business and brand. There are different ways you can ensure that this happens.

I find one of the best methods to ensure my clients are happy with me and the work I am producing is by being approachable and allowing them to have constant input or by creating a culture of open communication. Customer feedback along the project process helps to keep your trail clean as it engages the customer in the design process. For me this is a constant process not just a one off feedback form but in the constant meetings, phone calls, emails and even social media posts used in the consultative process. You must make sure throughout the working relationship that they are happy with what is being produced. Not all clients are as straight forward as others or know exactly what they want and these clients need to be given opportunities to voice their opinions throughout the process. Being aware and acknowledging this will ensure that they are happy with the end product.

I also give out customer feedback forms at the end of the design process to help me manage my brand. If a client comes back with a negative comment or scores me at a lower then desirable place then I work to rectify this. I do what I can to make their experience a positive one, as I don’t want a messy trail.

 

Exceeding Customer Expectations

A way to ensure your trail is the best it can be is to not only meet the expectations of clients but go above that. I aim to exceed my customers expectation to create a trail not only clean and obstacle free, but one that has a working travelator that allows customers to be brought right to my door! Read more about how you can exceed customer expectations here.

The flip side of this is also setting & defining appropriate customer expectations at the start of the customer journey. This is done by setting your brand up appropriately and ensuring that this brand is further reflected in your culture. These values are then projected into your customer on boarding process so that they clearly understand what is expected of them and of your service at the outset.

 

To Sum Up

Keeping your trail clean is a way to ensure you are accountable and credible. It fuels word of mouth referrals and repeat business. Do the best job, make sure your customers are happy and exceed expectations and your trail will be full of clients waiting to get though to your door!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel