psyborg® blog

Technology – Friend or Foe?

Technology – Friend or Foe?

Technology – Friend or Foe?

We're Finalists for Lake Macquarie City Business Excellence Awards

Technology – Friend or Foe?

More people sharing knowledge, at faster speeds and lower costs, than ever before.

If speed has already begotten speed, then, it seems the most likely scenario is this phenomenon experiencing even more growth and acceleration going forward.

So how do we all take part in it?

What if things change too fast for us to keep up?

Join us Thursday, 18 October for a free business breakfast event where we will hear from

Christina Gerakiteys – UtopiaX

Ian Jones – Merchant Business Brokers

Peter McCarthy – Precision Taxation Accounting and Management

Daniel Borg – Psyborg

This will also be a great opportunity to network with like minded business people and take part in a demonstration of Virtual Reality for small business.

Technology – Friend or Foe?

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

We’re Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

Super pumped to have been awarded a FINALIST in the Lake Macquarie City Business Excellence Awards for Excellence in Small Business (-20 FTEs). Lake Macquarie is such a great place to live and to do business so I’m honoured to be able to share the excitement with the other business finalists. Fingers crossed.🤞

A Little About the Awards

The Lake Macquarie Business Excellence Awards (LMBEA) celebrates individual business accomplishments in the Lake Macquarie region. The aim of the Awards is to recognise and highlight achievement, ultimately encouraging all businesses to strive for excellence. These Awards are not about popularity; they are about the demonstrated pursuit of excellence across a number of different business functionalities.

The Awards are open to all businesses in Lake Macquarie; micro, small, medium and large sized businesses. The Awards are not about size; they are about excellence.

Managed by the Business Growth Centre, these Awards present an opportunity to foster growth within the Lake Macquarie business community and promote the 12,000 businesses within the region.

The continued support from media and business partners, sponsors and prize donors ensures that the Awards continue to be the premier business event in Lake Macquarie.

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Clients of mine not only hire me for more work but they refer my business to others, it’s how I have run my business for over 12 years. The reason for this I believe is because I have a clean trail and because I am completely aware of it.

Keeping a clean trail means keeping a positive reputation for your business. You want the trail to be clean so people feel confident to employ your business. If the trail is messy and obstacles are in the way then this will be reflected in the growth of your business.  

So as you move down the trail of life, in doing business, you need to be aware of the reputation you are leaving behind you, or the cleanliness of your trail. All businesses should aim to have a clean and tidy trail.

 

Why Should you be Managing your Reputation in Business?

Lets pretend that every time a client or customer has a negative experience with your business, symbolically they leave a piece of rubbish on your trail. The more negative experiences, the more rubbish. Unless that experience turns positive then the rubbish will stay there forever, and even worse, with each year that goes by, it grows a little. This causes you to have a trail with obstacles. If someone wants to use your business they must get around this mess to get to you.

This is why you need to manage your reputation. In business the rubbish is a negative experience. Once a customer has a bad experience with a business they won’t use the business again. For a business owner this one lost client probably doesn’t have an impact on the business. The problem is that just one client has the power to sway others, like their family and friends, from using your business. The reason the rubbish grows each year is because those family and friends may then sway their family and friends from using your business and so on. To make things worse if someone decides to slam your reputation on social media then more people are learning negative things about your business, making your trail a mess!

Now on the flip side lets look at a positive experience. Every time someone has a positive experience with your business the trail widens, vegetation is less overgrown and the path almost shines and lights the way right up to your door. Your path is perceived positively and people have a spring in their step as they walk along it, to your business.

Businesses should not only aim for positive experiences with clients but for enjoyable and memorable ones. This will ensure they have a path that is desirable to walk down. A clean path is that of a business where clients are painting a good picture. They are telling friends and family of their positive experience and this is bringing in new clientele and in turn making the business grow!

 

Personal Branding

Managing your reputation relates to personal branding as personal branding is defined by the memories, values and impressions that others have of you. Your personal brand has the most impact on your trail because it will directly effect the perception that people have of your business. Read more about personal branding and the importance of it here.

 

What can I do to Ensure a Clean Trail?

A clean trail can be achieved by ensuring customers have a positive experience with your business and brand. There are different ways you can ensure that this happens.

I find one of the best methods to ensure my clients are happy with me and the work I am producing is by being approachable and allowing them to have constant input or by creating a culture of open communication. Customer feedback along the project process helps to keep your trail clean as it engages the customer in the design process. For me this is a constant process not just a one off feedback form but in the constant meetings, phone calls, emails and even social media posts used in the consultative process. You must make sure throughout the working relationship that they are happy with what is being produced. Not all clients are as straight forward as others or know exactly what they want and these clients need to be given opportunities to voice their opinions throughout the process. Being aware and acknowledging this will ensure that they are happy with the end product.

I also give out customer feedback forms at the end of the design process to help me manage my brand. If a client comes back with a negative comment or scores me at a lower then desirable place then I work to rectify this. I do what I can to make their experience a positive one, as I don’t want a messy trail.

 

Exceeding Customer Expectations

A way to ensure your trail is the best it can be is to not only meet the expectations of clients but go above that. I aim to exceed my customers expectation to create a trail not only clean and obstacle free, but one that has a working travelator that allows customers to be brought right to my door! Read more about how you can exceed customer expectations here.

The flip side of this is also setting & defining appropriate customer expectations at the start of the customer journey. This is done by setting your brand up appropriately and ensuring that this brand is further reflected in your culture. These values are then projected into your customer on boarding process so that they clearly understand what is expected of them and of your service at the outset.

 

To Sum Up

Keeping your trail clean is a way to ensure you are accountable and credible. It fuels word of mouth referrals and repeat business. Do the best job, make sure your customers are happy and exceed expectations and your trail will be full of clients waiting to get though to your door!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

How to Ask for Testimonials

How to Ask for Testimonials

How to ask for Testimonials

What is a Testimonial?

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed.

 

Why are Testimonials Important?

Testimonials can be an extremely strong and necessary marketing tool.

If a new client or customer is trying to decide whether to choose to work with you, then a few good testimonials can prove that you really are the right choice.

When perspective clients or customers are searching for an expert they often visit webpages, social media, Facebook reviews, GoogleMyBusiness reviews to learn what quality to expect from a business, and essentially decide whether or not they will choose that business to give their work to.

 

What Type of Testimonials are Out There?

Testimonials can be text, image, or video. While a written testimonial is the most common form of testimonials, images and videos can be very effectives as well. Images may be of a client using their purchase or showing a final product. In my line of business it might be a client standing in front of a sign I created. Often images will include a written testimonial as well stating why they are happy with the completed work. Videos can be great because unlike written content, you can see the customers expression and passion for what they are talking about. It is good to keep all forms in mind when asking for a testimonial and perhaps give the client the option.

There are some 3rd party review sites where testimonials can also appear. These generally rate a particular profession though and unless you are in that profession and keeping an eye online to see if any reviews have been written they may or may not work for your business. Some of these include Rate My Agent, FourSquare, TripAdvisor, GoogleMyBusiness, Yelp and more.

Also tools such as Facebook & GoogleMyBusiness reviews are becoming more and more popular and you can choose to put testimonials on your businesses website.

 

How to Ask for a Testimonial?

Firstly make sure you are testimonial worthy! Make sure you do a great job consistently! You should work like everyone you work for is going to review your business. This way you should never have a bad testimonial and you can ask everyone for a testimonial.

It’s pretty easy to get testimonials and no harm in asking. Not everyone has the time to do one and people are forgetful so don’t push it but, at the end of a job, ask for it in a survey form via an email with a link to the form. Surveys are easy to create, easy to fill out and can give some great information about a business. Within the survey a written section can give more detail and be used on your websites or social media if desired (ask permission in the survey). Also if some negatives do come up in the survey you can either work to rectify the issue or keep it in mind for future business dealings.

If you are after reviews on GoogleMyBusiness or the like then give written instructions with screen shots on how to complete it and offer a discount or a gift to encourage clients to do it.

An example of how to do this is… you could offer a box of chocolates with a note on the lid explaining how to give a review on GoogleMyBusiness, this could be a small flyer with graphics showing the steps. This would be effective because every time the customer has a chocolate you are reminding the customer to write the review. It may take a little while but no doubt by the time the customer has finished the box of chocolates the review would have been made. 

 

To Sum Up

Word of mouth is an amazing advertising tool. Testimonials aid in this as it can help build and promote a business giving it credibility. Remember to work like everyone is reviewing your business and don’t be afraid to ask for a testimonial at the end of customer interaction! This is made a lot easier by coming up with a system for asking that could involve templated emails, online surveys and carrot to encourage the user to take action. Check out some of my testimonials at psyborg®.  

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Content Marketing Speeds Up Trust

Content Marketing Speeds Up Trust

Content Marketing Speeds Up Trust

Content Marketing Speeds Up Trust

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Source; Wikipedia

Content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content! It is not focussed on producing demand for a new need or product but rather focussed on giving something valuable to new and old customers.

Why Spend Time on Content Marketing?

In essence by using content marketing (blogging, social media, videos, podcasts) you are becoming known as an expert to potential opportunities, establishing your credibility, building up trust and making it easier for the purchaser to make a decision. Content Marketing is the practice of supplying targeted, relevant and sharable content to your audience in the hope that it will be shared, liked and enquired about.

If content marketing is done right then you will build trust, which in tern will expand your customer base and increase brand awareness and credibility.

For a quick guide to Content Marketing check this out.

How Does Content Marketing Build Trust?

Creating content that is aimed at helping your customer base will build trust because the brand will be seen as giving useful information and therefore will be seen as transparent. As long as the information you produce is authentic and credible then it will build trust amongst the clientele that are viewing it.

It also allows you to build a ‘following’ or community as you become seen as an expert in your field. The community will continue to grow if you consistently share information to help those who are following you, in-turn they share the information and it keeps going giving you a bigger following and generating trust amongst your followers who view you as the expert in your field.

When people read your articles, follow you on the relevant social media and become part of your professional community they begin to ‘know’ you and will potentially trust you over the name and phone number that could be pulled from the yellow pages or somewhere else online. It also makes you more approachable to your community and potential customers are more likely to get in touch if they are in need of assistance.

Why is Trust Important?

I don’t actually think I need to answer this question as I put it here more to be rhetorical and get you thinking about the importance of trust. Obviously people are more likely to go with someone they trust than someone they do not know and content marketing will help get you over that line, from stranger to trustworthy.

The Speed of Trust by Stephen Covey

The Speed Of Trust

The Speed of Trust is one of my favourite books (by Stephen Covey) and goes into depth on different kinds of trust and the underlying importance of trust. It is a real eye opener on trust and looks at it not only in relationships with those you are close with but more from professional perspective. Convey asserts, 

“The ability to establish, extend, and restore trust with all stakeholders – customers, business partners, investors and coworkers – is the key leadership competency of the new, global economy.” Speed of Trust

To Sum Up

While content marketing does take time I find the rewards are worth it. I also see it as a bit of fun and it feels less like work than I initially thought. I write about things I am passionate about and get excited when I see a need of a customer that I know I can meet. Not to mention the new clients I meet along the way!

In summary the quicker you can build trust with your customer base the quicker you have an opportunity to help solve your customers problems and isn’t that what business is all about.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel