psyborg® blog

2021 Winners of Lake Macquarie Business Awards

2021 Winners of Lake Macquarie Business Awards

2021 Winners

2021 Winners for Lake Macquarie City Council Business Excellence Awards.

Huge thanks goes to Lake Macquarie City Council who have awarded us the winner of the Lake Macquarie City Council Business Excellence Awards 2021. 

Daniel & Tayla from psyborg

psyborg® took out the ‘Micro Business’ category which recongnises a business with less than 5 employees that have achieved significant growth and is able to demonstrate the specific strategies and processes implemented to achieve business success and/or resilience.

LMBEA

As a very proud small business we take the word ‘micro’ as a badge of honour since we have been able to grow constantly through our 15 years whilst remaining small, lean and agile. We’ve been growing our skill set and capability, the design and communication services we offer and where it counts, our bottom line. Our client base is growing, the websites we support and our ability to impact & support our community through initiatives such as Caves Beach Connect, Lake Macquarie Running Festival and others

2021 Lake Mac Winners

As a micro business our goal is to sustain a business that suits our lifestyle’s & families whilst being able to work from home and service a large array of clients brand, visual communication & digital marketing needs.

We’ve remained small and agile through utilising digital marketing methods & digital technologies in the forms of web design, cloud based applications, content marketing, social media networking, blogging, video and podcasting.

We are constantly evolving and accepting change as the norm where we continuously reposition ourselves as society and expectations change. We focuses on automation where we can, continuously implementing new business processes to eliminate tasks and still service a large array of clients at any given time.

We are truly honoured to receive this award and hope to help other business, no matter how micro or how large with thier unique vision and execution.

 

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Connecting Our Community

Connecting Our Community

Connecting Our Community

Caves Beach Connect

At psyborg® we are proud founders of the free community business group known as Caves Beach Connect, where we have developed an online search engine for the Caves Beach community, business owners and operators.

Caves Beach Connect is a place where the local person or the visitor can search for a product or service they require, buying local, utilising local skills and assisting in building a community where our children can enjoy quality future employment opportunities.

With over 140 businesses already listed, the website is used as a vehicle to encourage networking and mentoring, whilst generally helping to grow the area in a post-COVID world.

For us it’s about supporting locals who live in the area and who own or operate a business inside or outside of Caves Beach. For example we have a market research company that services a statewide audience, to a local teen that mows lawns. Caves Beach Connect is a way to connect these different worlds, generating greater opportunities locally.

Through Caves Beach Connect we are organising our ongoing events where we aim to get business owners to meet, network and collaborate. We recently had an amazing launch night, hosting over 60 guests where we were able to catch up with collegues and meet new business owners.

We are aiming to host an event every quarter which will be promoted through a digital marketing channels such as EDM, Social Media and the website.

Caves Beach Connect
Caves Beach Connect
Caves Beach Connect

Connecting Our Community

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

2021 Finalists

2021 Finalists

2021 Finalists

2021 Lake Mac Finalists

2021 finalists for Lake Macquarie City Council Business Excellence Awards

Grateful to have been selected as a Finalist for the @ourlakemac – Lake Macquarie City Council Business Excellence Awards 2021.

The Lake Macquarie Business Excellence Awards recognise and highlight local business achievements and celebrate individual business accomplishments in our City.

The selection criteria is based on those businesses that have achieved significant growth and are able to demonstrate the specific strategies and processes implemented to achieve business success and resilience.

It’s been a very tough year for small business so I feel honoured to have been able to fight the good fight and to help others stand strong through these recent challenges.

Wish us luck!

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

what problem does your business solve?

what problem does your business solve?

While not all businesses look at themselves as problem solvers, every business I have come across does solve a problem for their clients or customers. Whether it is a problem of what to wear, what to eat, how to keep your windows clean, how to remove a tree from your yard or what kind of kitchen to build, all businesses solve problems.

Many businesses forget or overlook this important aspect and instead of asking ‘how can I solve others problems?’, they skip straight to ‘how do I make more money?’

why focus on problem solving?

Basically, people will only give money to you or your business if you make their life easier, you fulfil a need or desire or they can make more money themselves. People are creatures of habit and by making peoples lives easier you are taking out the stress in their day to day which is what people are willing to pay for.

Focusing on what problem you solve can be a great inspiration for your business. Remember that when someone is looking for a business to use they are thinking ‘can this person/business solve my problem? And can they do it better than another business (your competition) can?’ You want them to decide yes, your business is the right one to pick. With this in mind it makes sense to structure a business around the problem it solves. 

 

how does focussing on problem solving help my business?

When you understand what is the exact problem that you are solving you can tailor all of your marketing communications to help people understand this. These become your points of differentiation, your positioning and your brand. Your business culture can also be tailored around this aspect and what problem your business solves can be embedded into the culture.

Rather than the focus being on what your business does in general, focus on what your business does for its clients or customers. For example rather than a business claiming ‘we mow peoples lawns’, they should be thinking more along the lines of ‘we give clients a desirable yard’ or ‘we give clients there weekend back’. 

 

monitoring your problem solving skills

I strive to exceed my clients expectations. I not only want to solve the problem at hand but do it to the best of my ability. I am constantly monitoring my own business with online questionnaires, project completion workshops and client workshops to help understand my clients expectations and to evaluate how the client felt about my business and work once it is completed.

I have learnt new skills (see Just in Time Learning) to ensure I can complete a job at hand to the best of my ability. If you monitor your problem solving skills and continue to strive for excellent results for your clients your business will grow through word of mouth and testimonials and you will be able to solve more clients or customers problems and thus adding more value to your business. 

 

to sum up

Once you have deeply considered the problem/s you solve for your clients of customers you can use this information to aid the design of your business. It also leads into one of the most important aspects of a business ‘what is your why?’ Which is basically why you do what you do!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

my 5 tech hacks for running a business

is technology friend or foe? my 5 tech hacks for running a business

I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a summary of my 15 minute presentation to the Lake Macquarie Business Chamber but it should give you an insight into my business approach that has helped me maintain a lifestyle and remain lean and agile whilst still growing in a global and competitive market.

1. data is king

The ability to track your own data in your business is a game changer that every business owner should be doing. When you track data on your key business metrics you can acutely understand the operation of your business.

There is an old saying, you can’t improve what you can’t measure and hence when you are aware of your business data you can finely tune your inputs and outputs to get you closer to your optimal results.

Modern software and applications and iOT devices give us access to all kinds of metrics from our business operations allowing us to be aware of it and improve it.

What is the one metric you could be measuring to improve your business?

2. continuous improvement

I use a system called Automate, Eliminate & Delegate to continuously improve my business through small steps that overtime can make large improvements to my business operation.

Automate is taking out the human aspect of a task by automating it. I have been able to cut time on many things by automating them which new technologies provide.

Eliminate is getting rid of a task all together. Either by automating them or finding a way so they are no longer needed at all.

Delegate is giving a task to someone else. My admin assistant was great for this at first, and now I have been able to employ a junior designer to pass things onto as well.

3. differentiation

What is the one thing that makes your business different and how can your business stand out from the crowd?

Determining this will help you differentiate your business and can influence the design of your brand which can be expressed through technological platforms such as your website, social media, video and blogging.

You can also use branding to differentiate your business from your competitors in a cluttered market. Learn more on differentiation here.

4. content marketing speeds trust

Content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful … content! It is not focussed on producing demand for a new need or product but rather focussed on giving something valuable to new and old customers.

The world of content marketing is now available because of the interactive nature of the internet through social media, websites, blogs, podcasts and video. Learn more about how content marketing speeds trust here.

5. authenticity is the new advertising

Advertising has taken a huge shift in recent years. In the past businesses advertised on the range of media where advertising was available. TV, radio, print, billboards etc, this type of advertising is still a large outlet but is now being replaced by social media, blogs, podcasts, youtube, websites and many more digital applications.

Due to this shift, we can not simply advertise to build an audience, we need to build connections with people in an authentic and engaging mindset where the user feels connected to the supplier. New technologies enable this. Learn more about how authenticity is killing advertising here.

in summary

So that’s my 5 top tech hacks to running a business which are not at all frightening as they are a combination of human traits merging with technology … they are part mind, part machine utilising a combination of human know-how with modern technology giving the small business owner huge leverage in the market place.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Technology – Friend or Foe?

Technology – Friend or Foe?

technology – friend or foe?

We're Finalists for Lake Macquarie City Business Excellence Awards

technology – friend or foe?

More people sharing knowledge, at faster speeds and lower costs, than ever before.

If speed has already begotten speed, then, it seems the most likely scenario is this phenomenon experiencing even more growth and acceleration going forward.

So how do we all take part in it?

What if things change too fast for us to keep up?

Join us Thursday, 18 October for a free business breakfast event where we will hear from

Christina Gerakiteys – UtopiaX

Ian Jones – Merchant Business Brokers

Peter McCarthy – Precision Taxation Accounting and Management

Daniel Borg – Psyborg

This will also be a great opportunity to network with like minded business people and take part in a demonstration of Virtual Reality for small business.

technology – friend or foe?

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel