psyborg® blog

Designing for Onboarding

Designing for Onboarding

Designing for Onboarding

Listen to the Podcast

Designing for Onboarding

What is onboarding?

Onboarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out.

Why is business culture important?

Business culture looks at the internal aspects of a business. To determine business culture a business needs to have a set of beliefs, values and attitudes. This is important because if these are determined and are clear then the business will attract the clients and customers that they want.

At psyborg® we constantly talk about culture and branding and the importance of it within businesses. When employing new staff you would like them to fit with your businesses culture because it means they carry the same values as your business and inturn it creates a strong business brand and will attract the right customers or clients.

Craig McGregor“When recruiting people fall into the trap of focusing on only the skills fit, but it is vital to find a values and culture fit. By creating an onboarding document and using this as a tool to educate and attract people with shared values will make your recruitment efforts so much more effective.”

– Craig McGregor, Director of Hunter Recruitment Group

Why should I include an onboarding document to advertise a position?

An onboarding document is a great tool to include when advertising a new position. It is a way in which you can deter the potential candidates that will not match with your businesses vision. This is beneficial for both the potential employees and the employers.

It can help employees understand more about the business and it’s culture, and whether they think they will fit into the business. If the potential employee does not think they will fit with the business then they will not apply. They save themselves the time and stress of applying for something that will not suit them.

For the employer it means that hopefully only those who believe they will fit with the culture of the business will apply for the position. Therefore there will be less sifting through many resumes of candidates that will not be of benefit to their business and also the stronger likelihood of finding the right person for the role.

Craig McGregor“With the changing face of work in Australia comes changes in our workplaces and the relationships we have with our employees, successful businesses will move with the times and attract the right people through communicating effectively the WHY they are in business.”

– Craig McGregor, Director of Hunter Recruitment Group

How is onboarding different to a regular job advertisement?

An onboarding document, when done correctly, is not about finding a candidate that has the appropriate qualifications or job experience, it goes further than this. It is about finding someone who has the same values as the business and will fit well with the brand and culture of the business.

Netflix have an on boarding powerpoint that describes their ideal candidates in a clear and concise structure. It breaks their culture down into behaviours they value by employees, it describes aspects of their culture, aspects of their current team and what they value in their team members, it discusses loyalty, management, and much more. Check it out here.

Craig McGregor“There is an old saying in human resources “we hire on skills and fire on attitude” by using your values and culture as a tool in the recruitment process you will attract a better values, attitude and skills fit to your business.”

– Craig McGregor, Director of Hunter Recruitment Group

What does psyborg® do?

As Graphic Designers, psyborg® can create an onboarding document that will suit, portray and infuse your culture into it, meaning you will attract the employees that will slot into your culture and in return, enhance your business.

Our onboarding documents are used to draw in the right audience and enhance the interview process so that you can ‘weed out’ those that should not be employed within your business. Get in touch for more details. 

Listen to the Podcast

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast.

IDHTTW is an acronym for ‘I DON’T HAVE TIME TO WORK‘ which, hey we all agree on, right! No body want’s to work but if you’re lucky enough to be doing what you love, is that really work? And that’s what these guys are all about.

Troy and Luke interview entrepreneurs & business owners who love what they do and I had the pleasure of chatting with these guys for just over 30 minutes.

In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams, the reality of Networking and much, much more.

The interview was uploaded to youTube and iTunes as a podcast on the link below.

Take a listen and if you have any questions be sure to reach out!

Listen to IDHTTW Podcast on iTunes

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast.

Craig conducts recorded interviews with business owners, entrepreneurs, high level managers and experts where he shares the insights into each persons career journey through the lens of a HR professional. Craig has a very natural and professional interview style so I was thrilled to be a guest on Craig’s show and had a heap of fun chatting.

Craig also runs a Hunter Valley based recruitment business, Hunter Recruitment Group where he helps businesses recruit and manage employees.

In this interview we discuss my career pathway from the world of engineering to graphic design and the work we do at psyborg® where we solve problems through graphic design and branding.

Please take a listen via the links below.

Listen and read more at Career Conversations Podcast

Or on your favourite podcast platform…

Listen on Apple iTunes
Listen on Google Play
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Dave Eddy from The Location Station Podcast

Interview with Dave Eddy from The Location Station Podcast

Interview with Dave Eddy from The Location Station Podcast

Interview with Dave Eddy from The Location Station Podcast

Interview with Dave Eddy from The Location Station Podcast

I recently had the pleasure to be interviewed by Dave Eddy from the business and location marketing podcast, The Location Station.

Dave conducts recorded interviews with marketing experts and influencers where he shares the latest digital advertising technologies, SEO strategies and inspiring marketing success stories. Naturally I was thrilled to be a guest on Dave’s show and had a heap of fun chatting with Dave.

Dave also runs a Newcastle based marketing business, Vicinity Marketing where he focuses on location based marketing strategies for all levels of business.

In this interview I discuss the work we do at psyborg and how we help business with their design and branding needs.

Listen and read more at The Location Station

Or on your favourite podcast platform…

Listen on Apple iTunes
Listen on Google Play
Listen on Stitcher
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Holly from Hunter Headline

Interview with Holly from Hunter Headline

Interview with Holly from Hunter Headline

Interview with Holly from Hunter Headline

I recently had the pleasure to be interviewed by Holly Martin from the popular Newcastle business and entrepreneurial blog, Hunter Headline. Holly conducts filmed interviews with Newcastle business leaders and entrepreneurs so naturally I was thrilled to be a guest on her show. In this interview I discuss psyborg’s beginnings, my engineering background and the psyborg vision.

Interview Transcript

Tell us about the journey that led you to start your own business.

I have actually been in my own business for over 10 years now but before that I worked in some advertising agencies and web design companies and before that I studied graphic design and engineering. So I had two sort of paths that were fighting against each other. I just felt like I had always wanted to work for myself and lead my own clients so I basically went out on my own about 10 years ago and I’ve loved it ever since and I’ve been able to merge some of the engineering disciplines with graphic design.

What was your original mission for your business? And has it changed? 

It hasn’t changed but it has evolved. My initial vision and one that is still true today is the fact that I find that most small businesses under estimate their perception in the marketplace so what I try and do is help my clients grow and thrive through design thinking and creativity.

I like to evolve them and help them re-position themselves in the marketplace and the thing that I think has changed is the tools that enables people to do that.

So the Internet has evolved, social media has taken hold, AdWords, all these new tools that are available to clients to be up to date with those kinds of technologies is what has changed. But the fundamentals have stayed the same – good design and good problem solving.

Did you always know you want to be an entrepreneur? 

I think so. I come from a family that has small business associated with them and they have worked hard to create their own path in life and I think I have always felt like I wanted to do this myself.

I find that the career or business path you take in life can actually define you as a person but the thing I like about being an entrepreneur is that you can actually change who you want to be as a person and grow into that. So you take risks and make changes to push in that direction, so yes, I definitely have always wanted to be an entrepreneur.

What do you attribute your success to?

A few things, but one of the things I think is keeping time sheets and that sounds like a very monotonous task but I find I have constantly kept time sheets over the last 10 years in business and I analyse those time sheets and look at the patterns and areas I can improve so it’s been a huge thing.

That has pretty much enabled continuous improvement so being able to analyse what I do from day to day and then change that has been a huge thing and also being able to adapt to change is pretty powerful as well so not staying stuck in the one place but moving where the culture or customers are moving, so that is basically what I try to do in business.

What local entrepreneur do you find inspiring?

So I’ve got two local entrepreneurs that I find inspiring. One is Steph Hinds from Growthwise. I have worked with Steph for over seven years now. First they were my client and I helped them with their branding and their position in the marketplace I suppose and then they actually became my accountant about five years ago and I love how Steph is an accountant but she is also very much a problem solver so she is constantly changing the Newcastle marketplace when it comes to accounting practices.

Another person I look up to is Craig McGregor from Hunter Recruitment Group. He is an excellent people person, I think he has got fantastic communication skills and he is a really good, hard worker and I look up to how he has been running his business.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Building Better Humans Project Podcast

Building Better Humans Project Podcast

Building Better Humans Project Podcast

Building Better Humans Podcast

I was recently invited to be a guest on the Building Better Humans podcast hosted by Glenn Azar.

Glenn and I have been working together for over 6 years. I met Glenn on the Kokoda Track back in 2009, where Glenn was my trek leader and we have not stopped collaborating since.

In his podcast series, Glenn interviews successful business owners and entrepreneurs from all over Australia, so naturally I was honoured to be invited as a guest.

In episode 15, I share my 15-20 year journey which includes my failures, key learnings and my vision going forward. Glenn has a punchy interview style which keeps things moving as he gets to the point on various topics discussed.

I’d love you to listen to it and let me know how you think it went?

You can check out the podcast on iTunes or SoundCloud, or even listen to it from the SoundCloud player below.

Soundcloud Available on itunes

https://soundcloud.com/glenn-4-1/episode-15-daniel-borg-part-mind-part-machine
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel