psyborg® blog

SingularityU

SingularityU

SingularityU

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney.

The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world. It’s my vision to help my clients thrive and grow through design thinking so I’ve loved doing these interviews as it gives me a chance to see what’s coming, how others are solving problems and how our culture is evolving … factors enabling me to help my clients thrive and grow through unprecedented change.

Thanks to Kain Tietzel from Start VR, Cameron Ferris from Inventia Life Science, Skeeve Stevens, a Cyborg from Future Crime Agency, Tony Burrett from BindiMaps, Lauren Caldwell & Stephanie Brownlee from Faethm A.I, Mic Mann from Mann Made, Dimitri Mikhalchuk from Teslasuit and Alicia Life Cykel for their interviews.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Designing for Onboarding

Designing for Onboarding

Designing for Onboarding

Listen to the Podcast

Designing for Onboarding

What is onboarding?

Onboarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out.

Why is business culture important?

Business culture looks at the internal aspects of a business. To determine business culture a business needs to have a set of beliefs, values and attitudes. This is important because if these are determined and are clear then the business will attract the clients and customers that they want.

At psyborg® we constantly talk about culture and branding and the importance of it within businesses. When employing new staff you would like them to fit with your businesses culture because it means they carry the same values as your business and inturn it creates a strong business brand and will attract the right customers or clients.

Craig McGregor“When recruiting people fall into the trap of focusing on only the skills fit, but it is vital to find a values and culture fit. By creating an onboarding document and using this as a tool to educate and attract people with shared values will make your recruitment efforts so much more effective.”

– Craig McGregor, Director of Hunter Recruitment Group

Why should I include an onboarding document to advertise a position?

An onboarding document is a great tool to include when advertising a new position. It is a way in which you can deter the potential candidates that will not match with your businesses vision. This is beneficial for both the potential employees and the employers.

It can help employees understand more about the business and it’s culture, and whether they think they will fit into the business. If the potential employee does not think they will fit with the business then they will not apply. They save themselves the time and stress of applying for something that will not suit them.

For the employer it means that hopefully only those who believe they will fit with the culture of the business will apply for the position. Therefore there will be less sifting through many resumes of candidates that will not be of benefit to their business and also the stronger likelihood of finding the right person for the role.

Craig McGregor“With the changing face of work in Australia comes changes in our workplaces and the relationships we have with our employees, successful businesses will move with the times and attract the right people through communicating effectively the WHY they are in business.”

– Craig McGregor, Director of Hunter Recruitment Group

How is onboarding different to a regular job advertisement?

An onboarding document, when done correctly, is not about finding a candidate that has the appropriate qualifications or job experience, it goes further than this. It is about finding someone who has the same values as the business and will fit well with the brand and culture of the business.

Netflix have an on boarding powerpoint that describes their ideal candidates in a clear and concise structure. It breaks their culture down into behaviours they value by employees, it describes aspects of their culture, aspects of their current team and what they value in their team members, it discusses loyalty, management, and much more. Check it out here.

Craig McGregor“There is an old saying in human resources “we hire on skills and fire on attitude” by using your values and culture as a tool in the recruitment process you will attract a better values, attitude and skills fit to your business.”

– Craig McGregor, Director of Hunter Recruitment Group

What does psyborg® do?

As Graphic Designers, psyborg® can create an onboarding document that will suit, portray and infuse your culture into it, meaning you will attract the employees that will slot into your culture and in return, enhance your business.

Our onboarding documents are used to draw in the right audience and enhance the interview process so that you can ‘weed out’ those that should not be employed within your business. Get in touch for more details. 

Listen to the Podcast

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Building Better Humans Podcast

Building Better Humans Podcast

Building Better Humans Podcast

Interview with Craig McGregor from Career Conversations Podcast

Building Better Humans Podcast

I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals.

Glenn operates a few businesses including Adventure Professionals and Project180 which is a new gym he has opened. I was visiting as I’ve branded this gym and was getting a chance to check it out for some murals I am creating for him.

Glenn and I speak for an hour or so on running a business, branding, graphic design and our journey in business together. The podcast is available on iTunes and Spotify which you can access from the links below.

Listen and read more at Building Better Humans Podcast

Or on your favourite podcast platform…

Listen on Apple iTunes
Listen on Google Play
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

Is Technology Friend or Foe? My 5 Tech Hacks for Running a Business

I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a summary of my 15 minute presentation to the Lake Macquarie Business Chamber but it should give you an insight into my business approach that has helped me maintain a lifestyle and remain lean and agile whilst still growing in a global and competitive market.

1. Data Is King

The ability to track your own data in your business is a game changer that every business owner should be doing. When you track data on your key business metrics you can acutely understand the operation of your business.

There is an old saying, you can’t improve what you can’t measure and hence when you are aware of your business data you can finely tune your inputs and outputs to get you closer to your optimal results.

Modern software and applications and iOT devices give us access to all kinds of metrics from our business operations allowing us to be aware of it and improve it.

What is the one metric you could be measuring to improve your business?

2. Continuous Improvement

I use a system called Automate, Eliminate & Delegate to continuously improve my business through small steps that overtime can make large improvements to my business operation.

Automate is taking out the human aspect of a task by automating it. I have been able to cut time on many things by automating them which new technologies provide.

Eliminate is getting rid of a task all together. Either by automating them or finding a way so they are no longer needed at all.

Delegate is giving a task to someone else. My admin assistant was great for this at first, and now I have been able to employ a junior designer to pass things onto as well.

3. Differentiation

What is the one thing that makes your business different and how can your business stand out from the crowd?

Determining this will help you differentiate your business and can influence the design of your brand which can be expressed through technological platforms such as your website, social media, video and blogging.

You can also use branding to differentiate your business from your competitors in a cluttered market. Learn more on differentiation here.

4. Content Marketing Speeds Trust

Content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful … content! It is not focussed on producing demand for a new need or product but rather focussed on giving something valuable to new and old customers.

The world of content marketing is now available because of the interactive nature of the internet through social media, websites, blogs, podcasts and video. Learn more about how content marketing speeds trust here.

5. Authenticity is the New Advertising

Advertising has taken a huge shift in recent years. In the past businesses advertised on the range of media where advertising was available. TV, radio, print, billboards etc, this type of advertising is still a large outlet but is now being replaced by social media, blogs, podcasts, youtube, websites and many more digital applications.

Due to this shift, we can not simply advertise to build an audience, we need to build connections with people in an authentic and engaging mindset where the user feels connected to the supplier. New technologies enable this. Learn more about how authenticity is killing advertising here.

In Summary

So that’s my 5 top tech hacks to running a business which are not at all frightening as they are a combination of human traits merging with technology … they are part mind, part machine utilising a combination of human know-how with modern technology giving the small business owner huge leverage in the market place.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Design. The Secret Weapon

Design. The Secret Weapon

Design. The Secret Weapon.

Design. The Secret Weapon.

I have been running my design business for 13 years now and have over 2200 projects under my belt. The reason my business has been a success is because I take design seriously, and I help my clients to do the same!

Why is design so serious?

If you think about a business that does not take design seriously (and they are out there) and you contrast it against a business that does take design seriously, I think there lays some insight that is as much internally driven in the business as is externally important to that businesses customers or clients.

Design should be taken seriously. When you take design seriously you are actually taking the perception of your business seriously and when you do this you set up an expectation for your business that you become motivated to adhere to. It’s not merely about how your business looks from the outside but the culture you create within the business to match that expectation.

This expectation propels action to be taken to match that perception you are creating. And with the right consistent action applied the results then begin to be delivered and shown.

I’ve seen this process repeated time and time again and feel like this is a secret weapon to good design that could be overlooked.

Sunflowers for Jess

I have recently worked on a campaign called Sunflowers for Jess. This is a prime example of how serious design was used for a great outcome. Our aim was to attract sponsors, sell tickets to the main event and raise donations for a very worthwhile cause.

With our design campaign we were able to attract over 60 sponsors and donators, sold out 650 tickets to the event and raised over 150K in funds that were directly donated to Jess.

There aren’t enough positive words that I can say about Dan and the psyborg® team. Every aspect of their service has been nothing short of outstanding.

The look and feel of the Sunflowers for Jess campaign is one of the key reasons it has been so successful.

On top of that, the fact that Dan was so moved to support our cause shows the extent to which psyborg® is involved in the Hunter community.

Samuel Djodan

Sports Presenter & Reporter, NBN News

Graphic Design

A graphic designer is a communicator, we communicate to an audience (the consumer) through images that are designed to inform, captivate and inspire a response.

When working on the Sunflowers for Jess campaign we needed to captivate the sponsors and the community to create a successful event for Jess. This took on a design strategy in the form of a website, social media, letterheads, signage and much more. We developed the campaign based around one of Jess’s loves – sunflowers. We brought this into the campaign through images and colour combining these elements to tell Jess’s story.

Perception

Perception is basically how we want our audience to think about our business, cause or event. Perception is formed by all aspects of branding. When a client or customer hears the name of your business, what do you want them to think and feel? That is perception.

For Sunflowers for Jess we wanted the sponsors and community to see Jess for what she is. An enthusiastic and fun person who has worked to help the community and through a tragedy now needed some help in return. When looking at the campaign we didn’t want people to feel sad we wanted them to feel compelled to help. Help someone in need. Our bright imagery, social media posts and videos within this campaign all worked toward this and from the overall outcome worked very well.

Expectation

Expectation is the belief that something will happen. In many ways expectation is perception in action. To create the perception we need to adhere to the expectations we set.

So for the Sunflowers for Jess campaign we set goals. What we believed we could achieve for Jess. Our expectations for the campaign. For example how many sponsors we needed, tickets for the main event, what the campaign needed to be successful. Once we had set these expectations for the campaign we ran with it. I am happy to say we reached and shot above all expectations.

Action

Once you understand the expectations you’ve set we need to put these into actions. In terms of design it is the how, how do I now go and create something to reach the expectations I have given myself, so that peoples perceptions of my business are what I want them to be. How do I now put into action what I need to get the outcome that I want? 

Sunflowers for Jess was a project that needed lots of action because we wanted to reach lots of people and wanted peoples perceptions of the campaign to compel them to help. We acted on our expectations and created a magnificent campaign. 

Results

When actions are completed results are evident. Setting up a brand or re-branding a business takes many steps. But ultimately once it is completed and if done well the results can be seen.

We had great results in the Sunflowers for Jess Campaign. We knew what we wanted our perception to be, we knew our expectations, we implemented the actions to reach these and in the end we saw the results we wanted. A very successful campaign raising over 150k for someone in need.

To Sum Up

When design is taken seriously you can create a great brand. A brand that is perceived by customers and clients as being worthwhile.

To create a good brand serious design is needed. Not just slapping together a logo and a webpage. It takes time, care and thought to create a successful business. Perception, expectation and action are all needed to get the results you are after.

Design, the secret weapon!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel