Hints and Tips Articles

Invisible Advertising

In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

Designing for Onboarding

Designing for Onboarding

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.

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