Design Articles

An Exciting Announcement!

Super cool news from my Designer Tayla and I to be announced on Friday about the Lake Macquarie Business Awards.

The Stories Behind Brands

The Stories Behind Brands

When referring to a brands story I am talking about the story that creates the brand.

A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.

SingularityU

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

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Design. The Secret Weapon

Design. The Secret Weapon

Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’​ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!

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What is your point of differentiation?

What is your point of differentiation?

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

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