Branding Articles

BGreen by BG Products

We recently collaborated with BG Products Australia where we have been helping them educate Mechanics & Vehicle Service Centres Australia wide through a Content Marketing Campaign on how BG Products contribute to the lowering of vehicle emissions in Petrol and Diesel engines.

psyborg® Definitions

psyborg® Definitions

Don’t you love it when clients come back to you with interesting and funny names around your brand, small nuances within conversation. It’s a sure sign that you’re brand is being noticed, understood and has gained some stickiness. A little insight that you are building your brand and getting some notice within the wider culture.

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

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The Stories Behind Brands

The Stories Behind Brands

When referring to a brands story I am talking about the story that creates the brand.

A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.

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SingularityU

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

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Design. The Secret Weapon

Design. The Secret Weapon

Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’​ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!

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