psyborg® blog

Using Your Blog as an Efficiency Library

Using Your Blog as an Efficiency Library

Using your blog as an efficiency library

Using your blog as an efficiency library

Keeping a blog for your business has the potential of building up a library of solutions or ‘help files’ that you can use when a new enquiry comes your way. Your blog becomes a means to helping clients or potential clients solve their problems.

When an enquiry comes in you can give a quick answer, then direct the client to the appropriate article or even forward them the link to learn more. The next time this clients needs some work in your field, they are more likely to engage in your services because you have not only helped them but you have established yourself as a credible supplier.

This is what I mean by an efficiency library, this library of articles in the form of your blog becomes an efficient way to communicate with prospective customers and clients because you can educate them whilst engaging with them, which helps to build trust and position you as an expert that can meet their needs! Blog writing is a great content marketing tool. 

 

Where do I start?

Sometimes it is hard to make a start, but once you get started and get some ideas for blog articles it just flows. You are writing about your field, so the content in the blog shouldn’t be too hard for you to write about. I come up with blog ideas in different ways.

Firstly I brainstorm ideas. I have a spread sheet with my article ideas listed and I decide which one to write about next. I use key words and I add and subtract ideas constantly.

Secondly, I listen to my clients and determine what they need. Many of my blogs are written directly after client interactions. So a client asks me a question and often I add it to my list of blog ideas. My article on Business Culture came directly after a client interaction and I discuss this interaction in the blog. I have also had blog ideas from client surveys. When they have left comments in these surveys I have seen potential blog articles and have added them to my list.

You must get these ideas down while they are hot in your head! Whether it is simply writing it on a piece of paper or putting it in a spread sheet it needs to be kept. I have come up with ideas before and not written them down and with all the other information floating around they have gone! It doesn’t matter if you write down a bad idea and scrap it later, it is better than forgetting a great idea.

I try and do at least one blog article a month, more if I have time. I then add links to these blogs in my monthly newsletter!

 

How is this efficient if it takes time?

It’s an efficiency library because the communication process becomes streamlined as you explain detailed concepts in easy to read articles helping to solve your target markets problems. You can also have these articles supported by videos for a visual aspect introducing the article and drawing your audience in to read further.

Writing articles does take time, if you include a video this also takes time but I have found the benefits outweigh the time invested. Not only is it enjoyable writing about something you are passionate about, but it has been a great marketing tool.

It keeps you connected with previous customers or clients that read your articles and opens up new customer or client interactions and it helps to convey important messages or answer questions to these potential and previous customers. It is hard to measure how much work comes from my blog articles but I know that plenty of work has been drummed up from people interacting with my business through these articles.

Another reason it is efficient is because these articles boost your SEO! Adding links to your blogs, and writing about your business subject matter including key words and having rich (regular and new) content helps to boost your website up the search rankings.

Before starting my content marketing strategy including maintaining a blog I was on about the 5th page of google search. I am now on the 1st page for some of my targeted keywords. It works! 

 

How do I get people to read my blog?

I get my blog out into the wild by linking to particular articles in emails, text messages or social media responses as I see the topics that I have written about come up in other peoples request.

I also have a ‘read more’ section at the bottom of each article that links to other articles of similar content. I use hyper-links throughout the articles to link to other articles, for example ‘brand’ often gets mentioned and I add a link to an article on branding.

If a client or customer asks me something that is in an article I usually explain it to them and follow up with it by forwarding to an email linking to the appropriate blog article, in hope that they will read and consolidate the information I have given them and also look at what other articles might interest them.

 

To sum up!

Writing blog articles is a great tool and anyone can do it. The benefits of content marketing are huge and when done well, blog articles can save you time in the long run, bring in new clients and grow your personal brand

Get in touch if you need help setting up a blog.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

9 E-commerce Insights

9 E-commerce Insights

9 e-commerce insights

9 E-commerce Considerations

9 e-commerce insights

With over 15 years experience in developing websites we have summarised our top 9 e-commerce insights worth considering if you are thinking of taking your bricks and mortar store online.

9 E-commerce Considerations

1. choose your platform

Shopify, Squarespace, Magento, .net or WordPress & WooCommerce? There are many pros and cons, but we prefer to develop and have over 10 years experience in developing and designing in the WordPress & Woocommerce platform.

9 E-commerce Considerations

2. domain forwarding

Purchasing and configuring the DNS to your domain name can be tricky if you are new to setting up a website. We can work with you to set up the correct records whether you already own your domain name or if we supply it to you.

9 E-commerce Considerations

3. payment gateway

Native Credit Card, PayPal or Stripe and more? Payment gateway options can be endless but there are a few staple payment methods that will get you up and running quickly. We work with you to set up the required user accounts and then integrate the payment gateway on your website.

9 E-commerce Considerations

4. https

An ECommerce website naturally needs to be secured … hence you will need an SSL to encrypted all incoming and outgoing user data from your website. That’s the padlock beside the URL bar and we do this for you.

See Google is changing how your website could be perceived.

9 E-commerce Considerations

5. delivery service

How are you going to ship your goods? We recommend the Australia Post API which integrates with WordPress/WooCommerce and calculates delivery costs based on product weight and the recipients Australian Post Code.

9 E-commerce Considerations

6. photography

To get high quality images you need professional lighting, possibly a light tent, a good camera with a good lens & deep etching.

Some photos could already be fine from your suppliers, but any photos you/we create should match that professional standard giving a professional perception to your customers.

9 E-commerce Considerations

7. accounting integration

Do you use Xero, MYOB or Quickbooks for your accounts and stock control?
It’s not necessary but worth considering. Wordpress & WooCommerce has various Addons that can integrate with these platforms ensuring your website sales and stock control match up to your accounting platform.

9 E-commerce Considerations

8. SEO

How you phrase and structure your website Keywords, Descriptions, Content & Blog can help get your website organically listed on Google.

We have experience with this … learn more here Search Engine Optimisation Explained.

9 E-commerce Considerations

9. offline and online marketing

Once your website is built, it does not automatically mean that people will know about it. It takes consistent work through offline and online marketing to get your website noticed. Your offline media such as your signage, press, stationery, packaging and more should all be aligned to your website. Online Digital Marketing such as Social Media, Content Marketing and Ads will also work to get your website noticed. We work with clients offline and online to get users visiting our clients websites.

to sum up

There are many considerations to weigh up when designing and developing an e-commerce website. Some are purley aesthetic whist others fundamental to the functionality and useablility of your website. It can be a mind field to understand these if you are new to setting up an online presence, but that’s why we are here to help. Hopefully these 9 insights provide an introduction to the world of e-commerce but feel free to reach out should you have any questions.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Why We Love WordPress

Why We Love WordPress

why we love WordPress

Why I Love WordPress

why we love WordPress

We have been designing websites for Newcastle and Lake Macquarie clients for over 15 years! As Newcastle Web Designers we have created a lot of websites for new businesses, we have revamped many old sites and we have done lots of total overhauls and rebranding of websites. All this work has been done using WordPress.

WordPress has been around for about as long as we have been web designing and it is the content management system we use to build all our Newcastle Clients webpages. We have become an expert on WordPress and the results speak for themselves. Check out some of our work here.

what is WordPress

Simply speaking, WordPress is an open source content management system which is used to create websites.

Currently WordPress runs over 28% of the web! So more than a quarter of all sites are run by WordPress, our Newcastle and Lake Macquarie websites included.

why WordPress?

The reason we choose WordPress as our Content Management System of choice is because it includes a community of developers and designers offering a huge amount of resources, integrations & plugins and not to mention technical support if it is ever needed.

We find WordPress to be good quality and good value which is why we choose it for our Newcastle Web Designs. With hundreds of customisable plugins we find WordPress is ideal for creating exactly what our clients want. The plugins and integrations are high standard and good to work with helping us to create quality work for our clients.

Due to our long experience developing websites using WordPress we understand the security and update issues that can occur. This means we can stay on top of any issues that may arise and keep all our websites safe. We keep up to date with all the updates and our clients know they can rely on and trust all sites we design.

We offer clients a website management service where we take care of installing updates for WordPress and plugins and sweep sites for any spam. We have been able to maintain our websites on our own fully secured dedicated server.

to sum up

Whilst WordPress upholds the current level of quality, value and security, we will continue to use this platform as our content management system. The web is a fast moving beast and we feel the WordPress community and platform has a good reputation of keeping abreast of technology shifts which has served our current and past clients well and are more than satisfied with the work produced using WordPress.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Our Website Hosting Server Upgrade

Our Website Hosting Server Upgrade

server upgrade

server upgrade

Today we completed the final stage of our dedicated server migration and upgrade which means that all of our clients websites are now being hosted on the most up to date server hardware serving our clients websites at optimal speeds.

This has been carried out over a 3 week period … In fact we did a pre-test migration to ensure we could catch any issues and correct them before we went live today with the new server meaning that there was no disruption to the many psyborg® client websites which we host.

At psyborg® we take our website hosting seriously with server hardening, always up to date wordpress software and a constant eye on how the server is running and preparedness to maintain and upgrade giving clients peace of mind.

At psyborg® we call this part mind | part machine.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

the difference between a graphic designer and a web designer

the difference between a graphic designer and a web designer

A common misconception is that a graphic designer and a web designer are essentially the same thing. This is not the case. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.

graphic designer

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Source; Wikipedia

Graphic designers design graphics! Most of their design work is for press related communication materials such as logos, brochures, stationery, letter heads, business cards; the items that get printed.

web designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimisation. Source; Wikipedia

Web designers mainly design for digital communication in the online space. They specialise in websites, email signatures, user interfaces, items that stay on screen.

similarities

Both disciplines use similar tools in the initial creative phases, e.g. sketching, conceptualising, Adobe Illustrator and Adobe Photoshop & Sketch. Web designers often use the visuals that have been created by a graphic designer, for example a logo or banner graphics and style guide whit in user experience. Graphic designers should create logos in may different formats so they can be used across different mediums including the web. Read more about the formats psyborg® hands over to clients.

differences

When it comes to the execution the tools then separate. In print a graphic designer typically uses Adobe Indesign to execute press related designs.

A web designer uses tools like Adobe Dreamweaver or Adobe Muse to execute various code languages (e.g. HTML, CSS, PHP & MySQL) and platforms like WordPress to implement content management websites.

Graphic designers understand concepts such as layout, typography, the use of space, contrast, balance and colour.

Web Designers need to understand how to express these elements visually through user interfaces and the limitations of programming and displays used.

what does psyborg® do?

At psyborg® we do both. We understand how important branding and visual communication is for a business and therefore how we can integrate that brand offline and online using both graphic design and web design skills. So not only create a functional and impressive online presence for a business, but we can also provide all the print aspects as well.

I believe being efficient in both graphic and web design helps with consistency across all mediums, as we know consistency is very valuable when building your brand.

to sum up

While both graphic design and web design do have similarities they are also unique professions. We cater for businesses looking for graphic designers and web designers in the Newcastle and Lake Macquarie region.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Google is changing how your website could be perceived

Google is changing how your website could be perceived

Google is changing how your website could be perceived

Google is changing how your website could be perceived

We all want our websites to be a place people go and feel safe from the threats of viruses or hackers. Google Chrome is aiming to make all websites more secure but by doing this it may cause many sites to be perceived as non secure, and therefore a place where potential clients or customers may not feel safe browsing.

If you open a page in Google Chrome you may notice on the left of the web address (URL) there is the word ‘secure’ or an information icon . if it is the information icon and you click it on it will show you that the site in non secure. The secure sites use an SSL and the non secure websites do not.

Google Chrome is moving towards more publicly, not just with the , presenting websites that are not encrypted via an SSL Certificate as Non Secure and this has the potential to warn off potential customers or clients from safe sites.

what is Google Chrome?

Google Chrome is the most popular web browser in use in the world. According to wikipedia, over 50% of people use this web browser world wide and the remainder of people use a mix of web browsers, making Google Chrome the number 1 browser. These are world wide statistics but going off the data they have gathered this percentage would be much higher if we were just looking at people using the web in Australia.

Therefore the majority of people are viewing webpages using Google Chrome so this information is relevant to all websites who do not have SSL which is the majority of the web.

what is SSL?

SSL stands for Secure Sockets Layer. It is an encryption technology typically for E Commerce and Banking websites, wherever sensitive data is processed by the user and required to be protected via the website. So an SSL keeps the details and information you enter into a website safe from hackers. 

SSL aims primarily to provide privacy and data integrity between two communicating computer applications. In the past not every website needed SSL as a page without sensitive data did not need to be secure and no message was displayed.

This has changed!

what does it mean for websites?

Currently google Chrome is showing an icon  that when clicked on displays information about the site including that it is not secure.

Google SSL Warning Icon

For the time being, most people are unaware anything has changed and that the site is not secure and therefore it is unlikely to be effecting the traffic to webpages, but this could change.

Google SSL Not Secured IconGoogle will eventually tell people via a highlighted warning that the site they are visiting is not secure and this has the potential to deter people from visiting webpages. At this stage it looks like this could occur for websites that collect data via forms and the like but this will also be the start of things to come. 

Google HTTP Eventual Warning

When an SSL is purchased and installed Google will present it with the secure sign with the locked padlock and no highlighted warning.

Google SSL Secured Icon

perception is key

Google is aiming to make the web more secure, so even if your website does not collect and process sensitive data and thus no traditional need for an SSL, on Google Chrome it will still be presented with the Not Secure warning message. This may cause potential customers or clients to be put off as the site does not look trustworthy.

Eventually, Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. Even if you adopt one of the more targeted resolutions above, you should plan to migrate your site to use HTTPS for all pages. – Google

Don’t take my word for it, you can read more about this from Google.

To solve this problem we recommend installing an SSL to present your website in the best possible light, as a safe and secure place for people to freely browse without the fear of potential cyber attacks.

Once these changes become more mainstream we believe Google will start penalising non secure websites in there search rankings (if they are not already), making this one of the SEO factors that could penalise the ranking of your site. Therefore installing an SSL could improve your search engine rankings, especially if your competitors are not doing it.

what now?

Get your website encrypted with an SSL! This means that your website will now have a green padlock presented via the browser and your website will change from http://www. to https://www.

Contact us to see how we can help.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel