psyborg® blog

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

A common misconception is that a graphic designer and a web designer are essentially the same thing. This is not the case. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.

Graphic Designer

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Source; Wikipedia

Graphic designers design graphics! Most of their design work is for press related communication materials such as logos, brochures, stationery, letter heads, business cards; the items that get printed.

Web Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimisation. Source; Wikipedia

Web designers mainly design for digital communication in the online space. They specialise in websites, email signatures, user interfaces, items that stay on screen.

Similarities

Both disciplines use similar tools in the initial creative phases, e.g. sketching, conceptualising, Adobe Illustrator and Adobe Photoshop & Sketch. Web designers often use the visuals that have been created by a graphic designer, for example a logo or banner graphics and style guide whit in user experience. Graphic designers should create logos in may different formats so they can be used across different mediums including the web. Read more about the formats psyborg® hands over to clients.

Differences

When it comes to the execution the tools then separate. In print a graphic designer typically uses Adobe Indesign to execute press related designs.

A web designer uses tools like Adobe Dreamweaver or Adobe Muse to execute various code languages (e.g. HTML, CSS, PHP & MySQL) and platforms like WordPress to implement content management websites.

Graphic designers understand concepts such as layout, typography, the use of space, contrast, balance and colour.

Web Designers need to understand how to express these elements visually through user interfaces and the limitations of programming and displays used.

What does psyborg® do?

At psyborg® we do both. We understand how important branding and visual communication is for a business and therefore how we can integrate that brand offline and online using both graphic design and web design skills. So not only create a functional and impressive online presence for a business, but we can also provide all the print aspects as well.

I believe being efficient in both graphic and web design helps with consistency across all mediums, as we know consistency is very valuable when building your brand.

To sum up

While both graphic design and web design do have similarities they are also unique professions. We cater for businesses looking for graphic designers and web designers in the Newcastle and Lake Macquarie region.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Google is changing how your website could be perceived

Google is changing how your website could be perceived

Google is changing how your website could be perceived

Google is changing how your website could be perceived

We all want our websites to be a place people go and feel safe from the threats of viruses or hackers. Google Chrome is aiming to make all websites more secure but by doing this it may cause many sites to be perceived as non secure, and therefore a place where potential clients or customers may not feel safe browsing.

If you open a page in Google Chrome you may notice on the left of the web address (URL) there is the word ‘secure’ or an information icon . if it is the information icon and you click it on it will show you that the site in non secure. The secure sites use an SSL and the non secure websites do not.

Google Chrome is moving towards more publicly, not just with the , presenting websites that are not encrypted via an SSL Certificate as Non Secure and this has the potential to warn off potential customers or clients from safe sites.

What is Google Chrome?

Google Chrome is the most popular web browser in use in the world. According to wikipedia, over 50% of people use this web browser world wide and the remainder of people use a mix of web browsers, making Google Chrome the number 1 browser. These are world wide statistics but going off the data they have gathered this percentage would be much higher if we were just looking at people using the web in Australia.

Therefore the majority of people are viewing webpages using Google Chrome so this information is relevant to all websites who do not have SSL which is the majority of the web.

What is SSL?

SSL stands for Secure Sockets Layer. It is an encryption technology typically for E Commerce and Banking websites, wherever sensitive data is processed by the user and required to be protected via the website. So an SSL keeps the details and information you enter into a website safe from hackers. 

SSL aims primarily to provide privacy and data integrity between two communicating computer applications. In the past not every website needed SSL as a page without sensitive data did not need to be secure and no message was displayed.

This has changed!

What does it mean for websites?

Currently google Chrome is showing an icon  that when clicked on displays information about the site including that it is not secure.

Google SSL Warning Icon

For the time being, most people are unaware anything has changed and that the site is not secure and therefore it is unlikely to be effecting the traffic to webpages, but this could change.

Google SSL Not Secured IconGoogle will eventually tell people via a highlighted warning that the site they are visiting is not secure and this has the potential to deter people from visiting webpages. At this stage it looks like this could occur for websites that collect data via forms and the like but this will also be the start of things to come. 

Google HTTP Eventual Warning

When an SSL is purchased and installed Google will present it with the secure sign with the locked padlock and no highlighted warning.

Google SSL Secured Icon

Perception is Key

Google is aiming to make the web more secure, so even if your website does not collect and process sensitive data and thus no traditional need for an SSL, on Google Chrome it will still be presented with the Not Secure warning message. This may cause potential customers or clients to be put off as the site does not look trustworthy.

Eventually, Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. Even if you adopt one of the more targeted resolutions above, you should plan to migrate your site to use HTTPS for all pages. – Google

Don’t take my word for it, you can read more about this from Google.

To solve this problem we recommend installing an SSL to present your website in the best possible light, as a safe and secure place for people to freely browse without the fear of potential cyber attacks.

Once these changes become more mainstream we believe Google will start penalising non secure websites in there search rankings (if they are not already), making this one of the SEO factors that could penalise the ranking of your site. Therefore installing an SSL could improve your search engine rankings, especially if your competitors are not doing it.

What Now?

Get your website encrypted with an SSL! This means that your website will now have a green padlock presented via the browser and your website will change from http://www. to https://www.

Contact us to see how we can help.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

10 practical blog article ideas

10 practical blog article ideas

10 Practical Blog Article Ideas

10 Practical Blog Article Ideas

With Google’s latest update to it’s search algorithm it’s getting clearer that becoming an expert in your industry is what it takes to rank your website higher in search engine results.

We recently touched on this issue with our guide to SEO and Content Marketing and thought we would elaborate further by providing 10 practical blog article ideas to get you thinking in the right direction as a lot of my clients are not sure where to start when it comes to writing blog articles.

If you are passionate about your product or service it should not be too difficult to find things to write about, and if you do start to take control of your blog or news section you will begin to understand and control the SEO of your website.

Naturally, if you are blogging about your business you will be building fresh content that will add keyword rich text to your posts becoming indexed by Search Engines.

Here are my 10 practical blog article ideas to get you started.

10 Blog Article Ideas Tip 01

1. A Project Update

Working on a new project? Want your clients to see what a great job you are doing while expanding your SEO? Why not blog about it. It is probably one of the simplest articles you could write as the project is fresh in your mind so not a lot of extra time and thought will need to go into the article. If your website is on WordPress you can even use the Mobile App to write the article and add images directly to your camera on the go.

You may be a florist working on a new flower bouquet design, a new blog article is a perfect way to add some new photos of your work to your site, show off some new techniques you’ve learnt and add a few extra key words that will help your website get viewed by more potential clients. It wouldn’t need to be long, it wouldn’t need to go into too much detail and it could have the potential to help your site and clientele grow.

Don’t forget to forward the article on to the client who’s project it is to make them see their job is important to you and build those personal relations, and who knows, they may even share it!

10 Blog Article Ideas Tip 02

2. Announcing a New Client

Great, another fantastic client has come to you and wants to use your expertise. Why not blog about their decision to choose you to do their work, again expanding on your site and portraying your skills.

You may be a builder and a client has chosen your business to build their new dream home or renovate their existing home. This new client may live at the top of a hill with a view overlooking the hills or ocean, why not publish an article about them? They may have just bought a 100 year old house in a quiet street, why not blog about it? They may be using a unique design you’ve never seen before, lets blog about it! Take some snap shots of your work or plans (client permission needed) and get it online to show your talent and craftsmanship while adding keywords and increasing the SEO of your site.

If it’s a new home in a new estate add a link to the sales office and perhaps a link to the architect who designed the home who you have built a good relationship with and who always recommends your handy work. This will not only optimise your key word search but may also get you some new clients. You could also ask those involved to link back to your site or article.

10 Blog Article Ideas Tip 03

3. An Interesting Industry Innovation

As a professional in your field you try and keep up to date with the latest trends. If something grabs your attention that is new and exciting to you, why not post an article about it?

Perhaps you own a café and you learn of a new kind of coffee technique on offer. Why no blog about it and show how you are bringing the new coffee to your beautiful cafe. You are so excited as you know your customers will LOVE it and cant wait to share this with them!

Don’t forget to share the post on Instagram, Facebook, Twitter and LinkedIn so your customers have the chance to get in and receive the first weeks ‘10% off’!

10 Blog Article Ideas Tip 04

4. A Relatable Video you found on YouTube

While you were searching about a topic related to your business you found an interesting YouTube Video that you’d like to share with your readers? Why not write a blog about it?

Say you own a Yoga studio and while searching YouTube you came across a stressed single mother who has decided to video and upload her 30 day Yoga challenge. She has done a 3 minute video on how this 30 day challenge has transformed her body and mind, at the start she is stressed and tired, by the end she is happy and energised. You have chosen to write a blog about stress and the benefits of Yoga and as part of the blog and you share this woman’s transformation as you know clients may be able to relate to her circumstances.

Obviously you’ll want to share it, so it might reach the right person and don’t forget to use some fantastic key words, someone looking for methods to relieve stress may come across your article and be using your studio the following week!

10 Blog Article Ideas Tip 05

5. Something Interesting about a Staff Member

Your business would not be what it is today without your devoted staff! Posting about a staff member is not only a great way of letting clients know how great your staff are, but also a great way of letting your staff know you appreciate them and the experiences they bring to your business.

Imagine you are a real estate agent who buys and sells homes and also looks after rentals. One of your rental managers has just been on their honeymoon and was very excited to tell you and the other staff about their experiences. Why not blog about their time away and how they have come home refreshed, excited, happy and in love and whatever else! Add some photos they have shared and a few snap shots of the wedding day too.

Does this relate to your business? I believe it does. I think that the clients this property manager look after would like to know she is back at work and had a good time away, so don’t forget to email them a link to the blog! It also helps build client relationships, shows what a close team you are and might be something that reaches an audience who isn’t interested in some of the other articles you posted. Clients that have read the article may then recommend your services to other potential clients “they are so nice and friendly and always happy to help… you should use them to sell your home…” All the while expanding your SEO.

10 Blog Article Ideas Tip 06

6. A Unique Client Experience

You got a new client who has shocked or surprised you with their request. You’ve never done something like this before. Why not write about it?

Pretend you are a baker who not only makes but decorates cakes. You were surprised to be asked to design a cake for a 21st birthday and they have asked you to make a cake in the shape of a Panda Bear! Turns out this 21 year old loves Pandas and the parents want to surprise her. How could you say no, this masterpiece is going to cost them a bit, take up a lot of time but the end product is unique and beautiful. You must blog about it to share the experience and some photos or a time-laps video of your latest masterpiece.

Don’t forget to Instagram some of the pictures and post a time lapse video to YouTube linking back to your new article.

10 Blog Article Ideas Tip 07

7. An Opinion piece on Another Article

Have you come across an article that you strongly agree or disagree with? Why not write about it? Things you feel passionate about are usually the easiest articles to write, as the content simply flows onto the page.

You are an accountant and come across an article titled ‘How to receive more tax back’, it looks interesting so you have a read. The article certainly has many ways to claim more money back but more than half of them are illegal. You must warn clients or future clients not to believe everything they read and explain some of these illegal methods that are out there, explaining that if they were audited they would be slapped with a hefty fine or even jail time.

Share the opinion piece to try and stop this from happening to any of your tax clients, make sure to add a link to a similar article you or another expert has written about legal ways to get the most back at tax time. It shows your expertise in the field while building fresh content indexible by search engines.

10 Blog Article Ideas Tip 08

8. How your Business has Grown

It is always nice to look at how your business has evolved into what it is today. Why not do a blog article on how far you have come.

Say you are a Lawyer, who started out doing jobs from a home office and over the past 5 years your business has grown into a full functioning law firm. Each year more clients come to you, more staff are employed and more cases are won. Why not blog about your achievements. Include some statistics, a few photos, talk about some of the biggest cases you have won, some of the clients who you have built close bonds with, some of the big changes in legislation that you remember! Anything really. You may do it for the companies 1 year, 5 year or 10 year anniversary! It is good to remember your achievements and show clients how determined you have been to get to where you are today.

Email a link to new and past clients if you would like to share it and once again, you are building fresh content and optimising your search engine results and all this while celebrating your achievements and goals!

10 Blog Article Ideas Tip 09

9. Something that makes your Business more Efficient

You were struggling to get something to work in your business and after a long process you finally got success! Why not blog about it.

You might own a restaurant and are constantly losing business because the phone is often engaged as most of your clients call in orders. You decide something has to happen to fix this problem and you end up implementing an online order system where people can even pay for the goods online before coming in. Your productivity goes up and wait time goes down as employees no longer need to spend as much time on the phone trying to get orders.

You simply have to share this new system and it’s benefits with customers and forward the blog to everyone, you also get signs, fliers and business cards made up to get this message out. An article about this not only directly helps your business but it adds to the websites SEO because more blog articles means more fresh content and keywords have been added!

10 Blog Article Ideas Tip 10

10. Something that makes your Clients Happy!

Did you do something that helps your clients? Did you add something new to the office and want to reach out to tell your clients? Why not do this through your blog?

Imagine you own a dental surgery and you have noticed over the years how hard it is for some parents to get to the dentist child-free. When parents do come they are usually in a hurry to get back to the babysitter or when the child does tag along they are worrying about what the child is doing. You’ve always had a few toys in the reception area but know you need something different. Construction has just finished on a new dental room that is much bigger than the regular rooms and contains a ‘play area’ for children to use while they accompany clients to the dentist! What a perfect way to get out a blog article that has some pictures of the refreshed and re-furnished ‘kids room’.

This is yet another ‘MUST SHARE’ article as you know many of your clients will utilise this room and again, it will add to your SEO.

 

The Bottom Line

As you can see a blog article doesn’t always need to be a formal piece of writing. There are so many simple and quick article types that can be added to any website which still have the effect of  building fresh content, adding keywords and therefore optimising your website for search engine results! When you think about it, to rank higher in search engines you are simply competing against other websites in the same keyword category than you, hence the more expert content that you create about your business compared to your competitors the more of a chance you have in out ranking them and if you’re not doing it somebody else is.

So why not get blogging? …and if you need help in setting up a blog on your current website or would like to discuss a content strategy be sure to contact us for more information.

 

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

WordPress Updating Process

WordPress Updating Process

WordPress Updating Process

WordPress Updating Process

If you’re already using WordPress as a Content Management System you will know that it continuously evolves and improves, keeping up to date with web trends, offering new functionality and flexibility and resolving security issues.

In essence WordPress driven websites are made up of three components that effect the updating process via the evolution of WordPress.

It is beneficial to ensure that these components remain current as this ensures that your website is kept secure and utilises the best features and functionality available to your website.

These three components that are updated in WordPress are;

1. WordPress Core

Determined by the WordPress development community, this gets updated every couple of months and includes bug fixes, new features, feature improvements and security patches. It is very important to keep this current.

2. 3rd Party Plugins

The timing of this is dependent on the particular plugin developer but these are usually updated when WordPress does an update. Good plugin developers will check there plugins with WordPress compatibility and update there plugin code to ensure it. Plugin updates can also occur when plugin developers improve the plugins functionality. This is why it is necessary to keep your plugins up to date, as plugin inconsistencies can break the site as WordPress evolves.

3. Theme Files

Theme developers will also update there themes to introduce new functionality, bug fixes and to evolve with the most recent version of WordPress. When installing a new theme, it is best practice to set up what’s known as a child theme, with any customisations made in it so you can continue to update WordPress, any plugins and the core theme files without it effecting your previous customisations done.

Issues can occur when WordPress or plugins are updated, and inconsistencies occur between items that can effect the functionality of your website.

Hence, when updating it is good practice to check the site over to see if any issues have occurred. Although rare, if an issue occurs some trouble shooting needs to be done to find out if the theme or a particular plugin is causing the issue.

A brief guide to troubleshooting is;

  • Check if your theme files have an update and if so update your theme files
  • De-activate all of your plugins and re activate one by one to see which plugin is causing then issue
  • Contact this plugin developer to see if there is a bug fix and update available
  • Remove it and find a new one with similar functionality to replace it
  • Test and establish any inconsistencies compared to the last working version

If you are a business owner and do not have the time or will to do this, psyborg® offers an annual ‘WordPress Maintenance Service’ that covers this process. Contact Us to learn more.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

WordPress 3.6

WordPress 3.6

Wordpress 3.6

WordPress 3.6

WordPress 3.6 was recently set free. Code named ‘Oscar’ here are some of it’s features.

  • New bullet proof auto save feature
  • A new pages revision browser
  • Native support for audio and video embeds, and
  • Improved integrations with popular music streaming services such as Spotify, Rdio and Sound Cloud
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

WordPress 3.5 Just Launched

WordPress 3.5 Just Launched

WordPress 3.5 Just Launched

WordPress 3.5 Just Launched

WordPress 3.5 code named ‘Elvin’ has just beome available offering the following new features;

  • New Image and Media Upload Work Flow and Galleries Dashboard
  • Updated Dashboard Style
  • Retina-ready resolution dashboard
  • New Colour Picker

Check out this video for an quick overview…

https://www.youtube.com/watch?v=qiMLh9WeW7Y

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel