psyborg® blog

Untethered with Daniel Borg & Brendon Knott

Untethered with Daniel Borg & Brendon Knott

Untethered with Daniel Borg & Brendon Knott

Daniel Borg & Brendon Knott

Untethered with Daniel Borg & Brendon Knott

In this untethered conversation I had the pleasure of chatting with long time client & Clinical Psychologist, Brendon Knott of Contextual Interventions.
I’ve been working with Brendon over the past few years where I’ve been helping him with his business branding. In this podcast we discuss psychology, therapy and human behaviour. We tap into COVID-19 and how people have had to change and adapt. 
We also talk about how psychology in used in advertising and design thinking. And we get a little personal, where I discuss my own experiences with a psychologist and how this has helped me navigate my own path.
Brendon’s psychology practice, Contextual Interventions is devoted to providing clinicians with access to resources that will help them easily understand and apply modern contextual behavioural principles in their day to day clinical work.
Contextual Behavioural Science (CBS), require clinicians to think functionally, see beyond the form and content of their clients’ behaviours and seek to understand the historical and situational factors which have shaped them.
For more information on Contextual Interventions check out www.contextualinterventions.com or on facebook at https://www.facebook.com/ContextualInterventions/
Take a listen and be sure to rate us on your favourite podcast streaming service if you enjoyed our conversation.
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

psyborg® Definitions

psyborg® Definitions

psyborg® Definitions

psyborg Definitions

psyborg® Definitions

Don’t you love it when clients come back to you with interesting and funny names around your brand, small nuances within conversation. It’s a sure sign that your brand is being noticed, understood and has gained some stickiness. A little insight that you are building your brand and getting some notice within the wider culture.

Over the  last 14 years of running psyborg®, we have collected some of these humorous definitions and have been further inspired to create a few new ones.

Here’s our short-list of our favourites, definitions that we use from time to time in our communications with clients or just amongst ourselves for a good laugh. We hope you enjoy them and if you are inspired with any additional definitions  please don’t hesitate to post them in the comments … there could be a psyborg® t-shirt in it for you!

borg-an-ised

borganised
( borg • an • ised ) • Verb

When you’re so organised it hurts.

borg-an-ate

borganate
( borg • an • ate ) • Verb

To generate ideas at an above average rate.

smorg-as-borg

smorgasborg
smorg • as • borg ) • Noun

A plethora of design concepts provided in a single setting.

psy-mac

psyMac
( psy • mac ) • Noun

The machine we like to create beautiful design work on.

psy-cho

psycho
( psy • cho ) • Noun

One of those clients.

borg-an

borgan
( borg • an ) • Noun

An Aussie Bogan that is a little bit Maltese. 

psy-ber-punk

psyberpunk
( psy • ber • punk ) • Noun

A genre of science fiction set in a lawless subculture of an oppressive society dominated by computer technology and psychologists.

b-orgy

b’orgy
( b • orgy ) • Noun

When 3 or more ideas give birth to a new one.

psy-pad

psypad
( psy • pad ) • Noun

The psyborg studio … kinda like the Bat Cave, but cooler. It’s where the magic happens.

borg-as-m

borgasm
( borg • as • m  ) • Noun

The feeling a client gets when they LOVE a design concept.

psy-ber-space

psyberspace
( psy • ber • space  ) • Noun

A notional environment in which communication over computer networks occurs between designer and client.

psy-core

psycore
( psy • core ) • Noun

The heart of any message. Where we like to go when telling our clients stories through their brand.

borg-an-isa-tion

borganisation
( borg • an • isa • tion ) • Noun

A long term client, one that has been with psyborg for over 10 years. There’s a few 🙂

psy-ber-tron

psybertron
( psy • ber • tron ) • Noun

A fictional planet, populated by mechanical self-configuring modular lifeforms of variable size who can transform into all kinds of machinery.

psy-phone

psyphone
( psy • phone ) • Noun

The psyborg phone … always on, it’s kinda like an iphone and a batphone combined.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Marketing Against the Grain

Marketing Against the Grain

Marketing Against the Grain

Marketing Against the Grain

Marketing is a solid way to build a positive reputation for your business. Marketing helps a business grow and when done correctly can be the difference between a business succeeding or not.

Marketing against the grain is, put simply, doing something different and perhaps courageous that no other business in the field is doing. So if everyone is going one direction in their marketing, you could be savvy enough to detect this and make a conscious decision to go in the other direction. Zig when others zag.

Why is differentiation a positive?

It is usually ‘safe’ going with the norm, but it also means you don’t stand out or make a big impact!

This can be seen in all forms of design, take interior design for example. The tv show ‘House Rules’ has ordinary people designing someone else’s home with rules the owners have set. The judges walk in and comment on the finished product and one thing they always critique is the ‘WOW’ factor. Comments like “it’s nice” do not suffice. They are looking for a ‘pop’. Something that stands out and usually means the person designing the room has taken a risk. They also don’t like ‘catalogue rooms’, they are after things that haven’t been seen before and are not ‘ordinary’. A risk, if done correctly, often means a good score. 

It is the same with marketing, a risk often gives a business the edge needed to stand out from the crowd. While in a lounge room it might be a feature wall or a large painting, in marketing it is something different to what everyone else is doing.

How do you stand out from the crowd?

Who does this?

Many companies out there have gone against the grain. They have taken a risk and have grown accordingly.

Apple came out and was like no company we had seen before. They marketed the products in such a clean, slick way that no other product has been able to catch them. Not even those that tried to follow in Apples’ footsteps. I researched some of Steve Jobs quotes and here are a few that really stood out to me.

“Innovation distinguishes between a leader and a follower”.

“I want to put a ding in the universe”.

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them”.

and my favourite …

“You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.”

To me Steve Job’s was aiming to zig, he wanted to go against the grain and do something grand, which he succeeded in.

Red Bull is another great example of a company who has gone against the grain. They built a product that didn’t taste good. They knew it didn’t but yet they built it into a strong brand. They marketed away from the taste, aiming at teenagers and young adults and sold the ingredients (energy enhancers) rather than the conventional ‘crisp taste’ or ‘refreshing flavour’ all the products before them went for. Red Bull aimed to be different from the get go. Red Bull is for daredevils, risk takers, energetic people. They sponsor things like cliff diving, motor sports, sky diving, surfing, air racing! They market their unusually flavoured drink in a way that no one else had and it has worked wonders. Red Bull is extreme, and that is what they wanted people to think. It’s the drink your teachers don’t want you to have, your parents warn against, the energy drink that is “Giving wings to people and ideas“. It is now the most expensive non alcoholic drink on the market.

How can I market against the grain?

While it is important to know what your competitors are doing it is also important to be your own business and not a copy of something else.

If you are looking to re-brand a business or start a new business it is a great idea to try something new. Be bold.

It is good to know your points of parity (similarities) with your competitors but just as important to know your points of difference (POD). When marketing your business don’t aim for simple, mundane strategies. Aim to be noticed. Whether it is through blogging, social media, website, ads, your logo, your entire branding strategy, aim to stand out. Someone may pop onto your website and you need to give them a reason to pick you and not someone else.

The most important thing, which I have said countless times before is BE CONSISTENT! Consistency builds strong brands which means you can be different but you need to be consistent with that point of difference.

To sum up

Many companies who follow the footsteps of others do succeed. When you play it safe you can have a successful business. While it is not a necessity to go against the grain there are lots of benefits. To be able to stand out against the competition and create something unique may be the difference between success and failure.

Be innovative!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Untethered with Daniel Borg & Glenn Azar

Untethered with Daniel Borg & Glenn Azar

Untethered with Daniel Borg & Glenn Azar

Untethered with Daniel Borg & Glenn Azar

In this untethered conversation I chat with Glenn Azar who is the founder and owner of Adventure ProfessionalsProject 180Glenn Azar Success Coach and the host behind the Building Better Humans Podcast.

Glenn is not new to creating challenges and helping people be as successful as possible. He is a success and executive fitness coach that can help you achieve your greatest dreams.

We have been working together for over 10 years where I have also supported Glenn’s daughter, Alyssa Azar who was the youngest Australian female to conquer Mt Everest from both sides.
 
Glenn and I discuss business adapting to Covid-19, Mindset, Resilience, the Kokoda Experience, branding and much much more. I’ve been working closely with Glenn in developing his various companies brands, weaving them together to help Glenn tell his brand story.
 
Glenn has lead 79 Kokoda treks and was my trek leader on my Kokoda experience back in 2009, where we met. I had a heap of fun chatting with Glenn and I’m sure you will enjoy the discussion also.

Glenn spent a large portion of his life serving in the Australian Army where he commenced in Infantry before moving to Medical Corps and qualified as an Aviation Medic, Physical Training Instructor and later a Registered Nurse. Glenn has seen active service in East Timor in 1999 under INTERFET as well as a host of smaller operations and he personally selects our adventure team. 

Glenn is also the host of the Building Better Humans Podcast where he provides inspiration, tips and advice to help you conquer your life, one day at a time.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Welcome to Day One

Welcome to Day One

Welcome to Day One Podcast

Interview with Craig McGregor from Career Conversations Podcast

Welcome to Day One Podcast

Growing Your Business in Tough Times with Daniel Borg from psyborg®

Daniel started his business not long before the 2008 financial crisis and his business grew through that period. So, Daniel is feeling pretty confident he’ll be able to do the same through the challenges to come and it’s all thanks to a positive attitude.

The podcast is available on iTunes and Spotify which you can access from the links below.

Listen and read more on Welcome to Day One on your favourite podcast platform…

Listen on Apple iTunes
Listen on Google Play
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel