psyborg® blog

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

A common misconception is that a graphic designer and a web designer are essentially the same thing. This is not the case. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.

Graphic Designer

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Source; Wikipedia

Graphic designers design graphics! Most of their design work is for press related communication materials such as logos, brochures, stationery, letter heads, business cards; the items that get printed.

Web Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimisation. Source; Wikipedia

Web designers mainly design for digital communication in the online space. They specialise in websites, email signatures, user interfaces, items that stay on screen.

Similarities

Both disciplines use similar tools in the initial creative phases, e.g. sketching, conceptualising, Adobe Illustrator and Adobe Photoshop & Sketch. Web designers often use the visuals that have been created by a graphic designer, for example a logo or banner graphics and style guide whit in user experience. Graphic designers should create logos in may different formats so they can be used across different mediums including the web. Read more about the formats psyborg® hands over to clients.

Differences

When it comes to the execution the tools then separate. In print a graphic designer typically uses Adobe Indesign to execute press related designs.

A web designer uses tools like Adobe Dreamweaver or Adobe Muse to execute various code languages (e.g. HTML, CSS, PHP & MySQL) and platforms like WordPress to implement content management websites.

Graphic designers understand concepts such as layout, typography, the use of space, contrast, balance and colour.

Web Designers need to understand how to express these elements visually through user interfaces and the limitations of programming and displays used.

What does psyborg® do?

At psyborg® we do both. We understand how important branding and visual communication is for a business and therefore how we can integrate that brand offline and online using both graphic design and web design skills. So not only create a functional and impressive online presence for a business, but we can also provide all the print aspects as well.

I believe being efficient in both graphic and web design helps with consistency across all mediums, as we know consistency is very valuable when building your brand.

To sum up

While both graphic design and web design do have similarities they are also unique professions. We cater for businesses looking for graphic designers and web designers in the Newcastle and Lake Macquarie region.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

We’re Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We're Finalists for Lake Macquarie City Business Excellence Awards

We’re Finalists for Lake Macquarie City Business Excellence Awards

Super pumped to have been awarded a FINALIST in the Lake Macquarie City Business Excellence Awards for Excellence in Small Business (-20 FTEs). Lake Macquarie is such a great place to live and to do business so I’m honoured to be able to share the excitement with the other business finalists. Fingers crossed.🤞

A Little About the Awards

The Lake Macquarie Business Excellence Awards (LMBEA) celebrates individual business accomplishments in the Lake Macquarie region. The aim of the Awards is to recognise and highlight achievement, ultimately encouraging all businesses to strive for excellence. These Awards are not about popularity; they are about the demonstrated pursuit of excellence across a number of different business functionalities.

The Awards are open to all businesses in Lake Macquarie; micro, small, medium and large sized businesses. The Awards are not about size; they are about excellence.

Managed by the Business Growth Centre, these Awards present an opportunity to foster growth within the Lake Macquarie business community and promote the 12,000 businesses within the region.

The continued support from media and business partners, sponsors and prize donors ensures that the Awards continue to be the premier business event in Lake Macquarie.

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

Interview with Craig McGregor from Career Conversations Podcast

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast.

Craig conducts recorded interviews with business owners, entrepreneurs, high level managers and experts where he shares the insights into each persons career journey through the lens of a HR professional. Craig has a very natural and professional interview style so I was thrilled to be a guest on Craig’s show and had a heap of fun chatting.

Craig also runs a Hunter Valley based recruitment business, Hunter Recruitment Group where he helps businesses recruit and manage employees.

In this interview we discuss my career pathway from the world of engineering to graphic design and the work we do at psyborg® where we solve problems through graphic design and branding.

Please take a listen via the links below.

Listen and read more at Career Conversations Podcast

Or on your favourite podcast platform…

Listen on Apple iTunes
Listen on Google Play
Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

How to get off Google

How to get off Google

How to get off Google

How to get off Google

Whilst most businesses aim to not only get onto Google but get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results.

Pages that are out of date or that you don’t want to show up in a Google search may still appear. Even when information is deleted from a website it can still show up on Google search.

If Google search brings up a page that no longer exists, then once the search result is clicked on a “404-page-not-found” error will be seen. This is not only bad because it may result in lost business, but search engines do not like this as the page appears “unhealthy” and it may effect the SEO of your website.

There is a way these pages can be removed from Google’s index, you simply have to ‘ask’ Google to update or remove it’s reference to your page.

How to Remove Content from Google Search

  1. Go to Google Search Console and if you haven’t already, set up and account and verify the ownership of your site
  2. From here, go to Google’s ‘Remove URL’s’ page (Google Index > Remove URL’s)
  3. Enter the exact URL of the outdated page in the Temporarily Hide box, including the http prefix (http:// or https://), the www, the domain and the page permalink. e.g. https://www.psyborg.com.au/a-page/  
  4. Click ‘Continue’ and ‘Submit Request’
  5. The message “This content is gone,” may appear, you still need to click “Request removal”.

After you submit your request to Google, you’ll see it listed on the Remove outdated content page. You can go back to that page to check the status of your request and once it is removed, this will be indicated on the status.

How do I stop further referencing?

You can stop further referencing of a page by blocking search engine crawlers from accessing pages. This is done by adding a robots.txt file to the root directory of your site via FTP upload.

The robots.txt file indicates the parts of your site that you do not want accessed by using the relevant disallow code.

All robots.txt codes, syntax and methods are available here.

To Sum Up

If you are interested in protecting the SEO of your website it is important to remove old pages from google search. Or if there is something embarrassing or outdated it may also be necessary to have those pages removed. If this is the case it is a fairly quick and an easy task and definitely worth doing.

Read more about how to increase SEO here and if you need someone to help you with this or want to learn how to take control of your websites SEO, just reach out.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Keep Your Trail Clean

Clients of mine not only hire me for more work but they refer my business to others, it’s how I have run my business for over 12 years. The reason for this I believe is because I have a clean trail and because I am completely aware of it.

Keeping a clean trail means keeping a positive reputation for your business. You want the trail to be clean so people feel confident to employ your business. If the trail is messy and obstacles are in the way then this will be reflected in the growth of your business.  

So as you move down the trail of life, in doing business, you need to be aware of the reputation you are leaving behind you, or the cleanliness of your trail. All businesses should aim to have a clean and tidy trail.

 

Why Should you be Managing your Reputation in Business?

Lets pretend that every time a client or customer has a negative experience with your business, symbolically they leave a piece of rubbish on your trail. The more negative experiences, the more rubbish. Unless that experience turns positive then the rubbish will stay there forever, and even worse, with each year that goes by, it grows a little. This causes you to have a trail with obstacles. If someone wants to use your business they must get around this mess to get to you.

This is why you need to manage your reputation. In business the rubbish is a negative experience. Once a customer has a bad experience with a business they won’t use the business again. For a business owner this one lost client probably doesn’t have an impact on the business. The problem is that just one client has the power to sway others, like their family and friends, from using your business. The reason the rubbish grows each year is because those family and friends may then sway their family and friends from using your business and so on. To make things worse if someone decides to slam your reputation on social media then more people are learning negative things about your business, making your trail a mess!

Now on the flip side lets look at a positive experience. Every time someone has a positive experience with your business the trail widens, vegetation is less overgrown and the path almost shines and lights the way right up to your door. Your path is perceived positively and people have a spring in their step as they walk along it, to your business.

Businesses should not only aim for positive experiences with clients but for enjoyable and memorable ones. This will ensure they have a path that is desirable to walk down. A clean path is that of a business where clients are painting a good picture. They are telling friends and family of their positive experience and this is bringing in new clientele and in turn making the business grow!

 

Personal Branding

Managing your reputation relates to personal branding as personal branding is defined by the memories, values and impressions that others have of you. Your personal brand has the most impact on your trail because it will directly effect the perception that people have of your business. Read more about personal branding and the importance of it here.

 

What can I do to Ensure a Clean Trail?

A clean trail can be achieved by ensuring customers have a positive experience with your business and brand. There are different ways you can ensure that this happens.

I find one of the best methods to ensure my clients are happy with me and the work I am producing is by being approachable and allowing them to have constant input or by creating a culture of open communication. Customer feedback along the project process helps to keep your trail clean as it engages the customer in the design process. For me this is a constant process not just a one off feedback form but in the constant meetings, phone calls, emails and even social media posts used in the consultative process. You must make sure throughout the working relationship that they are happy with what is being produced. Not all clients are as straight forward as others or know exactly what they want and these clients need to be given opportunities to voice their opinions throughout the process. Being aware and acknowledging this will ensure that they are happy with the end product.

I also give out customer feedback forms at the end of the design process to help me manage my brand. If a client comes back with a negative comment or scores me at a lower then desirable place then I work to rectify this. I do what I can to make their experience a positive one, as I don’t want a messy trail.

 

Exceeding Customer Expectations

A way to ensure your trail is the best it can be is to not only meet the expectations of clients but go above that. I aim to exceed my customers expectation to create a trail not only clean and obstacle free, but one that has a working travelator that allows customers to be brought right to my door! Read more about how you can exceed customer expectations here.

The flip side of this is also setting & defining appropriate customer expectations at the start of the customer journey. This is done by setting your brand up appropriately and ensuring that this brand is further reflected in your culture. These values are then projected into your customer on boarding process so that they clearly understand what is expected of them and of your service at the outset.

 

To Sum Up

Keeping your trail clean is a way to ensure you are accountable and credible. It fuels word of mouth referrals and repeat business. Do the best job, make sure your customers are happy and exceed expectations and your trail will be full of clients waiting to get though to your door!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel