psyborg® blog

My Top 5 Tech Movies

My Top 5 Tech Movies

My Top 5 Tech Movies

My Top 5 Tech Movies

I recently binged watched Maniac on Netflix over about 3 days and it got me really inspired to consider my favourite tech movies or series and hence the reason for this blog article. It’s really just an excuse to document them in case I forget but if you’re reading this and you discover something new, well that’s a great bonus too.

I love these futurist flicks because of the combination of their storyline and amazing art direction. Their storylines get me thinking about culture in fresh ways. I feel like we are living in a time of huge change where we are seeing culture shift quickly because of new technological developments and in many ways these drama’s help us to anchor ourselves in the moment to reflect on what is and what could be.

Although these stories are fictional, they give us insight into what could be, helping us to prepare for the social, ethical and cultural questions coming our way.

Anyway, if you have seen any of these flicks before or after this blog article I’d love to hear why in the comments section.

MANIAC

BIOTECH & A.I.

Two strangers are drawn to a mysterious pharmaceutical trial that will, they’re assured,with no complications or side-effects whatsoever, solve all of their problems,permanently. Things do not go as planned.

2018 | Jonah Hill & Emma Stone

EX MACHINA

A.I. & ROBOTICS

A young programmer is selected to participate in a ground-breaking experiment in synthetic intelligence by evaluating the human qualities of a breath-taking humanoid A.I.

2014 | Domhnall Gleeson & Oscar Isaac

BLACK MIRROR

A.I, SOCIAL MEDIA, ROBOTICS, VIRTUAL REALITY, BIOTECH & MORE

An anthology series exploring a twisted, high-tech world where humanity’s greatest innovations and darkest instincts collide.

2011 | Daniel Lapaine, Hannah John-Kamen & Michaela Coel

HER

A.I.

In a near future, a lonely writer develops an unlikely relationship with an operating system designed to meet his every need.

2013 | Joaquin Phoenix, Amy Adams & Scarlett Johansson

ETERNAL SUNSHINE OF THE SPOTLESS MIND

BIOTECH

When their relationship turns sour, a couple undergoes a medical procedure to have each other erased from their memories.

2004 | Jim Carey & Kate Winslet

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

What is your point of differentiation?

What is your point of differentiation?

What is your point of differentiation?

What is your point of Differentiation?

Point of Differentiation

Point of difference refers to the factors of goods or services that establish differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. Source; Wikipedia

Point of Differentiation enables businesses to stand out from their competition.

Point of Parity

Point of Parity refers to the similarities between you and the competition.

Unless you are starting a new, never been seen before kind of business with a completely new category of product or service then you will have competitors and you will have points of parity with these competitors. This is because when two like brands are serving a similar customer then some core needs of the target market will be the same. It is because of the points of parity that we need points of differentiation to make a brand stand out from the rest. Points of parity may include things such as a product functions, features or benefits, a good functioning website, location, value for money, a basic service being met etc.

Point of Differentiation Versus Point of Parity

When determining a brands position in the market place you must ensure that the business has desirable points of parity and points of differentiation. Both points are important, you need to know what makes you similar to your competitors and what makes you stand out from these competitors.

I’ll paint a picture away from the market place to illustrate Point of Parity and Point of Differentiation and why Point of Differentiation is super important.

You are after a puppy and have decided on a Labrador. You view a litter of 7 puppies. Points of parity here are huge; all 7 are labradors, same age, all healthy, 2 eyes, two ears, 4 legs, cute… I could go on and on. But you wish to buy a girl so that Point of Difference cuts the choice down to 4 puppies. One is sleeping and not interested so they get over looked. The other three are all fun, playful and cute. One jumps up and licks your face then sits on your foot. It has just stood out from the rest. Hello to the new family member. 

So a pretty easy example to use here but now lets look at these puppies as businesses. These puppies are now Law Firms. All have lawyers but only 4  (the female puppies) say they cover the type of service you are after. The sleeping puppy doesn’t have a website so you discard it. You check out the other three websites which look good (all puppies are cute and healthy) so you give them a call. One in particular (the puppy that licks your face) stands out because of the professional yet friendly person you talk to who exceeds your expectations by offering sound advice and talks to you in a way that makes you feel at ease. The decision is made. The Point of Difference here was the way they made you feel and that got them over the line from the other local firms.

In most businesses there are always going to be competitors, your job is to find those points of differentiation to make you stand out and be the ‘puppy’ they pick.

You can stand out from your competitors in many ways. Whether it be a price incentive, a loyalty program, proof of your dedication and good work, word of mouth, great reviews, a fantastic website, a good advertising program, a reliable product or a unique brand… There are many ways to be differentiated from your competitors.

Why is it important to know your Point Of Differentiation?

When points of difference are well articulated and understood, this can become a key communication point that businesses use to express there brand. It can create the unique selling proposition enabling the brand to stand out from the crowd and garnish attention.

When done extremely well differentiation can create a completely new product, service or brand that stands completely on its own and hence seem to have no competitors. Apple is one of these brands that comes to mind, while some new technologies are starting to catch up for a long time Apple stood on it’s own. Why? Because it was the most modern, up to date, almost ‘futuristic’, reliable technology available. Samsung has caught up in more recent years but I still class Apple as a cut above the rest. There was a measurable difference between Apple and all of their competitors. 

To Sum Up

So, what makes your business, product, service or brand different from its competition? Why should the next client pick you over the business down the road? How can you use this Point of Differentiation to your advantage? Could your point of differentiation be expressed across your brand and your touch points? These are important questions and will help with business growth. I’ve said it before and I am going to say it again, be consistent! Your points of differentiation will only be beneficial if you are consistent with them. 

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Technology – Friend or Foe?

Technology – Friend or Foe?

Technology – Friend or Foe?

We're Finalists for Lake Macquarie City Business Excellence Awards

Technology – Friend or Foe?

More people sharing knowledge, at faster speeds and lower costs, than ever before.

If speed has already begotten speed, then, it seems the most likely scenario is this phenomenon experiencing even more growth and acceleration going forward.

So how do we all take part in it?

What if things change too fast for us to keep up?

Join us Thursday, 18 October for a free business breakfast event where we will hear from

Christina Gerakiteys – UtopiaX

Ian Jones – Merchant Business Brokers

Peter McCarthy – Precision Taxation Accounting and Management

Daniel Borg – Psyborg

This will also be a great opportunity to network with like minded business people and take part in a demonstration of Virtual Reality for small business.

Technology – Friend or Foe?

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

Interview with Troy and Luke from the IDHTTW Podcast

I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast.

IDHTTW is an acronym for ‘I DON’T HAVE TIME TO WORK‘ which, hey we all agree on, right! No body want’s to work but if you’re lucky enough to be doing what you love, is that really work? And that’s what these guys are all about.

Troy and Luke interview entrepreneurs & business owners who love what they do and I had the pleasure of chatting with these guys for just over 30 minutes.

In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams, the reality of Networking and much, much more.

The interview was uploaded to youTube and iTunes as a podcast on the link below.

Take a listen and if you have any questions be sure to reach out!

Listen to IDHTTW Podcast on iTunes

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

The difference between a graphic designer and a web designer

A common misconception is that a graphic designer and a web designer are essentially the same thing. This is not the case. While there are some aspects of a graphic designer and a website designer that do cross over generally they are two different professions.

Graphic Designer

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. Source; Wikipedia

Graphic designers design graphics! Most of their design work is for press related communication materials such as logos, brochures, stationery, letter heads, business cards; the items that get printed.

Web Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimisation. Source; Wikipedia

Web designers mainly design for digital communication in the online space. They specialise in websites, email signatures, user interfaces, items that stay on screen.

Similarities

Both disciplines use similar tools in the initial creative phases, e.g. sketching, conceptualising, Adobe Illustrator and Adobe Photoshop & Sketch. Web designers often use the visuals that have been created by a graphic designer, for example a logo or banner graphics and style guide whit in user experience. Graphic designers should create logos in may different formats so they can be used across different mediums including the web. Read more about the formats psyborg® hands over to clients.

Differences

When it comes to the execution the tools then separate. In print a graphic designer typically uses Adobe Indesign to execute press related designs.

A web designer uses tools like Adobe Dreamweaver or Adobe Muse to execute various code languages (e.g. HTML, CSS, PHP & MySQL) and platforms like WordPress to implement content management websites.

Graphic designers understand concepts such as layout, typography, the use of space, contrast, balance and colour.

Web Designers need to understand how to express these elements visually through user interfaces and the limitations of programming and displays used.

What does psyborg® do?

At psyborg® we do both. We understand how important branding and visual communication is for a business and therefore how we can integrate that brand offline and online using both graphic design and web design skills. So not only create a functional and impressive online presence for a business, but we can also provide all the print aspects as well.

I believe being efficient in both graphic and web design helps with consistency across all mediums, as we know consistency is very valuable when building your brand.

To sum up

While both graphic design and web design do have similarities they are also unique professions. We cater for businesses looking for graphic designers and web designers in the Newcastle and Lake Macquarie region.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2000 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel