psyborg® blog

Invisible Advertising

Invisible Advertising

Invisible Advertising

Invisible Advertising

Choice Architecture in traditional terms means how things are presented to consumers. This can be done in many ways in advertising including the layout of advertisements, the range of similar products available, the amount of information available, the simplicity of this information or simply where it is displayed.

There is much more to advertising than most people know. In fact, there is a vast amount of psychology behind advertising which advertisers use to help them sell products.

Most people don’t realise that choice architecture influences their decisions every day. Think about a trip to the supermarket. This is a place where we can be influenced to pick one product over another. We are influenced by the product manufacturers through their labelling and the information they give us but also the supermarket themselves.

Supermarkets put products at eye level to sway decisions, put ‘SPECIAL’ signs on products to entice consumers to put one in their trolly, they create isle ends that usually include specials or bulk items, they often use the ‘buy one get one half price’ slogan to encourage yet another purchase, they put ‘impulse buys’ at the checkout usually involving sweets and chocolates so we grab that extra bit of food and they grab that extra bit of money. They even include catchy tunes and signs of lower prices to encourage consumers to buy products (think “down, down, prices are down”).

Advertisers also use choice architecture to sway peoples decisions toward their product. A good example of this is in the way they word things like ‘no artificial colours or flavours’, more often than not this information is very misleading. Or the meat that is ’95% lean beef’…  this sounds much better than ‘5% fat included!’ Advertisers very intentionally create and word all aspects of a product to try and make that sale.

Choice Architecture Online

Choice Architecture, in an online sense, is used by Google Remarketing and Facebook Pixel.

Google Remarketing is a clever way to connect visitors to a website who may not have made an immediate purchase or enquiry. Businesses can position targeted ads in front of consumers who have previously shown an interest in a website.

This is choice architecture because they are positioning repeated ads to try and get that prospective buyer to become a purchaser. The consumer is shown an ad or an item they previously clicked on in the hope they choose to visit the site again and make the conversion.

Facebook Pixel is a piece of code that is placed on a website to report conversions, build audiences and get rich insights into how people are using a website. This is a form of choice architecture because it allows businesses to build audiences whom they can then target an advertisements towards.

Choice architecture can be used through Google Remarketing and Facebook Pixel to persuade consumers to use a product or service. It is a way for businesses to ‘chase’ leads, help to make conversions and also hunt for new customers.

The Future of Choice Architecture

Advertising has always evolved to keep up with the times and the technology available. The future of Choice Architecture is where websites and digital interfaces will adapt and present themselves to consumers based on their character traits, likes & choices predicted by previous online behaviour, which is what Google Remarking and Facebook Pixel are starting to do. This is advertising with intelligence and is only going to get more powerful.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

2021 Finalists for the Hunter Business Awards

2021 Finalists for the Hunter Business Awards

2021 Finalists for the Hunter Business Awards

2021 Finalist for the Hunter Business Award

2021 Finalists for the Hunter Business Awards

We are delighted to announce that we have been selected as a Finalist for the Hunter Business Awards 2021, in the Micro Business category … this news, off the back of winning the Lake Macquarie Business Awards, also for the Micro Business category and whilst in lock down is an absolute pleasure.

The Hunter Business Awards are Australia’s most prestigious Regional Business Awards and for more than 40 years, they have recognised and rewarded excellence, achievement and leadership by businesses and individuals in the Hunter region.

The Excellence in Micro Business Award recognises a business that has effectively driven growth and is able to demonstrate the specific strategies implemented to achieve business success and/or resilience.

Entrants are required to demonstrate their achievements over the past 12 months across the key area of business excellence.

This category is open to businesses with less than 5 employees at the time of entry, who have been trading for a continuous period of two years or more.

Win or lose, it is great to be recongnised by our Newcastle neighbours in such high esteem. Best of luck to all of the finalists.

 

Hunter Business Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Using Your Blog as an Efficiency Library

Using Your Blog as an Efficiency Library

Using your blog as an efficiency library

Using your blog as an efficiency library

Keeping a blog for your business has the potential of building up a library of solutions or ‘help files’ that you can use when a new enquiry comes your way. Your blog becomes a means to helping clients or potential clients solve their problems.

When an enquiry comes in you can give a quick answer, then direct the client to the appropriate article or even forward them the link to learn more. The next time this clients needs some work in your field, they are more likely to engage in your services because you have not only helped them but you have established yourself as a credible supplier.

This is what I mean by an efficiency library, this library of articles in the form of your blog becomes an efficient way to communicate with prospective customers and clients because you can educate them whilst engaging with them, which helps to build trust and position you as an expert that can meet their needs! Blog writing is a great content marketing tool. 

 

Where do I start?

Sometimes it is hard to make a start, but once you get started and get some ideas for blog articles it just flows. You are writing about your field, so the content in the blog shouldn’t be too hard for you to write about. I come up with blog ideas in different ways.

Firstly I brainstorm ideas. I have a spread sheet with my article ideas listed and I decide which one to write about next. I use key words and I add and subtract ideas constantly.

Secondly, I listen to my clients and determine what they need. Many of my blogs are written directly after client interactions. So a client asks me a question and often I add it to my list of blog ideas. My article on Business Culture came directly after a client interaction and I discuss this interaction in the blog. I have also had blog ideas from client surveys. When they have left comments in these surveys I have seen potential blog articles and have added them to my list.

You must get these ideas down while they are hot in your head! Whether it is simply writing it on a piece of paper or putting it in a spread sheet it needs to be kept. I have come up with ideas before and not written them down and with all the other information floating around they have gone! It doesn’t matter if you write down a bad idea and scrap it later, it is better than forgetting a great idea.

I try and do at least one blog article a month, more if I have time. I then add links to these blogs in my monthly newsletter!

 

How is this efficient if it takes time?

It’s an efficiency library because the communication process becomes streamlined as you explain detailed concepts in easy to read articles helping to solve your target markets problems. You can also have these articles supported by videos for a visual aspect introducing the article and drawing your audience in to read further.

Writing articles does take time, if you include a video this also takes time but I have found the benefits outweigh the time invested. Not only is it enjoyable writing about something you are passionate about, but it has been a great marketing tool.

It keeps you connected with previous customers or clients that read your articles and opens up new customer or client interactions and it helps to convey important messages or answer questions to these potential and previous customers. It is hard to measure how much work comes from my blog articles but I know that plenty of work has been drummed up from people interacting with my business through these articles.

Another reason it is efficient is because these articles boost your SEO! Adding links to your blogs, and writing about your business subject matter including key words and having rich (regular and new) content helps to boost your website up the search rankings.

Before starting my content marketing strategy including maintaining a blog I was on about the 5th page of google search. I am now on the 1st page for some of my targeted keywords. It works! 

 

How do I get people to read my blog?

I get my blog out into the wild by linking to particular articles in emails, text messages or social media responses as I see the topics that I have written about come up in other peoples request.

I also have a ‘read more’ section at the bottom of each article that links to other articles of similar content. I use hyper-links throughout the articles to link to other articles, for example ‘brand’ often gets mentioned and I add a link to an article on branding.

If a client or customer asks me something that is in an article I usually explain it to them and follow up with it by forwarding to an email linking to the appropriate blog article, in hope that they will read and consolidate the information I have given them and also look at what other articles might interest them.

 

To sum up!

Writing blog articles is a great tool and anyone can do it. The benefits of content marketing are huge and when done well, blog articles can save you time in the long run, bring in new clients and grow your personal brand

Get in touch if you need help setting up a blog.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

2021 Winners of Lake Macquarie Business Awards

2021 Winners of Lake Macquarie Business Awards

2021 Winners

2021 Winners for Lake Macquarie City Council Business Excellence Awards.

Huge thanks goes to Lake Macquarie City Council who have awarded us the winner of the Lake Macquarie City Council Business Excellence Awards 2021. 

Daniel & Tayla from psyborg

psyborg® took out the ‘Micro Business’ category which recongnises a business with less than 5 employees that have achieved significant growth and is able to demonstrate the specific strategies and processes implemented to achieve business success and/or resilience.

LMBEA

As a very proud small business we take the word ‘micro’ as a badge of honour since we have been able to grow constantly through our 15 years whilst remaining small, lean and agile. We’ve been growing our skill set and capability, the design and communication services we offer and where it counts, our bottom line. Our client base is growing, the websites we support and our ability to impact & support our community through initiatives such as Caves Beach Connect, Lake Macquarie Running Festival and others

2021 Lake Mac Winners

As a micro business our goal is to sustain a business that suits our lifestyle’s & families whilst being able to work from home and service a large array of clients brand, visual communication & digital marketing needs.

We’ve remained small and agile through utilising digital marketing methods & digital technologies in the forms of web design, cloud based applications, content marketing, social media networking, blogging, video and podcasting.

We are constantly evolving and accepting change as the norm where we continuously reposition ourselves as society and expectations change. We focuses on automation where we can, continuously implementing new business processes to eliminate tasks and still service a large array of clients at any given time.

We are truly honoured to receive this award and hope to help other business, no matter how micro or how large with thier unique vision and execution.

 

Lake Macquarie City Business Excellence Awards

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Connecting Our Community

Connecting Our Community

Connecting Our Community

Caves Beach Connect

At psyborg® we are proud founders of the free community business group known as Caves Beach Connect, where we have developed an online search engine for the Caves Beach community, business owners and operators.

Caves Beach Connect is a place where the local person or the visitor can search for a product or service they require, buying local, utilising local skills and assisting in building a community where our children can enjoy quality future employment opportunities.

With over 140 businesses already listed, the website is used as a vehicle to encourage networking and mentoring, whilst generally helping to grow the area in a post-COVID world.

For us it’s about supporting locals who live in the area and who own or operate a business inside or outside of Caves Beach. For example we have a market research company that services a statewide audience, to a local teen that mows lawns. Caves Beach Connect is a way to connect these different worlds, generating greater opportunities locally.

Through Caves Beach Connect we are organising our ongoing events where we aim to get business owners to meet, network and collaborate. We recently had an amazing launch night, hosting over 60 guests where we were able to catch up with collegues and meet new business owners.

We are aiming to host an event every quarter which will be promoted through a digital marketing channels such as EDM, Social Media and the website.

Caves Beach Connect
Caves Beach Connect
Caves Beach Connect

Connecting Our Community

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel