Content Marketing

Content Marketing refers to a type of marketing that involves the creation and sharing of online material like videos, blogs, and social media posts. It is not about explicitly promoting a brand but is intended to stimulate interest in its products or services via authentic education and communication of your brand, product or service. It is a great way to get your name out there, get people talking about and sharing your business and boost your SEO.

psyborg® can help set up a content marketing strategy that will ensure your business reaches a wider audience. Content marketing can help build trust and generate business if it is done correctly.

conversant media There’s value added throughout the process and Dan’s just a great guy to work with.
Zac Zavos, Director

Meet Drunk Santa and Elevate Your Christmas Marketing with psyborg®

Discover how to amplify your Christmas marketing with psyborg’s festive touch points. Spread joy & boost customer engagement!

What Is Your Elevator Pitch?

Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.

Direct Mail Campaign for LEOPARD.host

Our latest direct mail campaign for LEOPARD.host tailored exclusively for radio stations.

Invisible Advertising

In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.

Marketing Against the Grain

Marketing Against the Grain Marketing is a solid way to build a positive reputation for your business. Marketing helps a business grow and when done correctly can be the difference between a business succeeding or not. Marketing against the grain is, put simply, doing...

Welcome to Day One

I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

Five Brand Hacks

I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!

Designing for Onboarding

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.