Digital technologies gives us an ideal medium to not only advertise but analyse data to show us what is working (bringing in more traffic) and what is not.
At psyborg® we understand the importance of analysing data to determine what methods of digital marketing are working and what we can hold back on. Because all business are unique and are targeting different audiences we can use digital marketing and the data that it produces to target the appropriate audiences.
Daniel from psyborg® has an undeniable talent to listen to his customer and deliver an outcome. Johnny McLean
In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.
I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …
I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a cut down summary of the 15 minute presentation but it should give you an insight into my approach.
Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!