digital marketing

digital marketing

Digital technologies gives us an ideal medium to not only advertise but analyse data to show us what is working (bringing in more traffic) and what is not. 

At psyborg® we understand the importance of analysing data to determine what methods of digital marketing are working and what we can hold back on. Because all business are unique and are targeting different audiences we can use digital marketing and the data that it produces to target the appropriate audiences. 

we are lustyDaniel from psyborg® has an undeniable talent to listen to his customer and deliver an outcome. Johnny McLean

Marketing Against the Grain

Marketing Against the Grain

Marketing Against the Grain Marketing is a solid way to build a positive reputation for your business. Marketing helps a business grow and when done correctly can be the difference between a business succeeding or not. Marketing against the grain is, put simply, doing...

Welcome to Day One

I recently had the pleasure to be interviewed by Adam Spencer from Welcome to Day One where Adam interviews the untold stories of regional Australia’s startups and entrepreneurs …

What Problem Does Your Business Solve

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

SingularityU Interviews


I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

Five Brand Hacks

Five Brand Hacks

I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!

Designing for On Boarding

Designing for Onboarding

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.

Building Better Humans Podcast

Building Better Humans Podcast

I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a cut down summary of the 15 minute presentation but it should give you an insight into my approach.

Design. The Secret Weapon

Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’​ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!

Media Releases

How to Write A Media Release

In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.

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