Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.

In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

In this video and article I explain Google Remarketing and Facebook Pixel which are two relatively new methods businesses can use to advertise online and digitally.

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Back in 1995, 20 years ago, I did an Associate Diploma in Industrial Engineering when I first left High School…

The internet has become a great tool with a variety of uses. We use it to connect with people through email, social media, dating sites, video link and in so many other ways…

Many companies and businesses think of time sheets as one of those tedious tasks that simply has to be done which is typically motivated to bill hours…