Social Media Marketing

Social Media Marketing

In this day in age if you are not on some kind of social media you almost seem alien to the majority. Social media has become a very strong tool for businesses to use to grab the attention of a wider audience. 

At psyborg® we can help link and create content for you to get you started with social marketing. Social Media is one of those touchpoints that has the potential to really grow your business in a fairly easy and cheap manner. You can read more about social media and how to use social media as a marketing tool here.

What Problem Does Your Business Solve

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

SingularityU Interviews

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

Five Brand Hacks

Five Brand Hacks

I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!

Designing for On Boarding

Designing for Onboarding

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.

Building Better Humans Podcast

Building Better Humans Podcast

I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …

My 5 Tech Hacks for Running a Business

My 5 Tech Hacks for Running a Business

I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a cut down summary of the 15 minute presentation but it should give you an insight into my approach.

Design. The Secret Weapon

Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’​ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!

Media Releases

How to Write A Media Release

In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.

What is Your Point of Differentiation?

What is your point of differentiation?

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

IDHTTW

Interview with Troy and Luke from the IDHTTW Podcast

I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…

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