Social Media Marketing
In this day in age if you are not on some kind of social media you almost seem alien to the majority. Social media has become a very strong tool for businesses to use to grab the attention of a wider audience.
At psyborg® we can help link and create content for you to get you started with social marketing. Social Media is one of those touchpoints that has the potential to really grow your business in a fairly easy and cheap manner. You can read more about social media and how to use social media as a marketing tool here.
The key differentiator of psyborg® has been the quality of work and the speed of turnaround.
Frances Agelavu, Director
Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.
In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.
I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.