Cohen McCosker

About This Project

This project was about turning motocross sponsorship into something clear, visual and easy to say yes to.

The rider already had the raw ingredients sponsors care about … energy, commitment, community visibility and a strong racing presence. What was needed was a professional sponsorship package that translated that potential into a structured commercial offer.

As explored in our psyborg® blog article, Why Every Elite Athlete Needs a Personal Brand Sponsorship Proposal, a sponsorship proposal isn’t just a list of achievements. It’s a pitch document that helps a business understand the return … exposure, alignment, access and storytelling. The goal is to make the value obvious and give potential sponsors a confident reason to get involved.

For this motocross sponsorship package, we developed a tiered sponsorship structure built around four clear options: Support Package, Team Package, Gold Package and Major Sponsor. Each tier was shaped to feel simple, practical and commercially useful, with real deliverables such as bike logo placement, trailer branding, racing gear exposure, social media promotion, event mentions, pit marquee branding and renewal priority.

Visually, the package needed to feel fast, bold and race-ready. We created a KTM-inspired design language using sharp orange, black and white graphics, dynamic ribbon lines, angular movement elements and clean motorsport-style iconography. These elements helped connect the document back to the physical world of motocross … dirt, speed, tools, tyres, oil, race gear and the sharp attitude of the sport.

The design system included sponsorship tier icons, motion graphics, supporting illustration assets and a high-energy treatment of the rider photography. The visual direction gave the proposal more than polish … it gave it momentum. Every graphic element was designed to reinforce the feeling of speed, commitment and opportunity.

The result is a sponsorship document that doesn’t just ask for support. It presents a clear partnership offer. It helps local businesses understand where their brand will appear, how they’ll be acknowledged and why the rider is worth backing.

This is where design does its best work … turning effort into value, value into clarity and clarity into action.

Part mind. Part machine.