Bush & Bush

About this project

The founders of Bush & Bush Coffee Systems are passionate about unifying the coffee industry by providing measurement standards and tools. Their vision is to create a language of measurement that can be used across different aspects of the coffee industry, including roasting, brewing and customer preferences.

psyborg® worked with Bush & Bush Coffee Systems to help them brand their business. We consulted on their Logo Design.

Rationale

This logo is a masterful fusion of symbolism, representing both the letter ‘B’ and the cylindrical shape of the Density Press system. Its core, depicted in a stainless steel look, conveys precision and engineering expertise.

The design’s simplicity is subtly clever, offering a dual representation that appeals to the brand’s scientific and innovative approach. Positioned as a premium brand, the logo exudes a serious and upscale demeanor, which perfectly aligns with the brand’s commitment to elevating coffee through science and precision.

The complimenting imagery in grayscale features an oval repeating pattern, mirroring the cylindrical base of the logo. This pattern reinforces the connection between the logo and the Density Press system, showcasing the tool they offer alongside the expertise of the two brothers behind the brand. Additionally, the logo captures the values of integrity, honesty, discipline, and responsibility, signifying the brand’s commitment to delivering a reliable and trustworthy product.

Drawing inspiration from the personalities of Albert Einstein and Gordon Ramsey, the logo exudes a clinical and scientific aura, coupled with a direct and no-nonsense attitude. This blend represents the brand’s emphasis on precision and excellence while appealing to both coffee enthusiasts and professionals seeking top-notch solutions. The typography chosen is modern, streamlined, reminiscent of high-end appliance products, emphasising the brand’s commitment to innovation and forward-thinking.

With its timeless and conservative design, the logo exudes an aura of minimalism and control, making it versatile and adaptable across various applications. Overall, this logo encapsulates Bush & Bush’s dedication to revolutionising coffee density measurement and establishes the brand as a trusted expert in the coffee industry.

Rationale

This logo is a masterful fusion of symbolism, representing both the letter ‘B’ and the cylindrical shape of the Density Press system. Its core, depicted in a stainless steel look, conveys precision and engineering expertise.

The design’s simplicity is subtly clever, offering a dual representation that appeals to the brand’s scientific and innovative approach. Positioned as a premium brand, the logo exudes a serious and upscale demeanor, which perfectly aligns with the brand’s commitment to elevating coffee through science and precision.

The complimenting imagery in grayscale features an oval repeating pattern, mirroring the cylindrical base of the logo. This pattern reinforces the connection between the logo and the Density Press system, showcasing the tool they offer alongside the expertise of the two brothers behind the brand. Additionally, the logo captures the values of integrity, honesty, discipline, and responsibility, signifying the brand’s commitment to delivering a reliable and trustworthy product.

Drawing inspiration from the personalities of Albert Einstein and Gordon Ramsey, the logo exudes a clinical and scientific aura, coupled with a direct and no-nonsense attitude. This blend represents the brand’s emphasis on precision and excellence while appealing to both coffee enthusiasts and professionals seeking top-notch solutions. The typography chosen is modern, streamlined, reminiscent of high-end appliance products, emphasising the brand’s commitment to innovation and forward-thinking.

With its timeless and conservative design, the logo exudes an aura of minimalism and control, making it versatile and adaptable across various applications. Overall, this logo encapsulates Bush & Bush’s dedication to revolutionising coffee density measurement and establishes the brand as a trusted expert in the coffee industry.