The University of New South Wales (UNSW)

Business AI Lab

Logo Design.


About this project

The UNSW Business AI Lab focuses on business value creation, capture and delivery; business performance; business outcomes and impact — not only algorithm performance.

Performance measures for Business AI are related to reputation, sustainability, brand equity, speed of customer adoption, sales and income, return on investment, expenses, regulatory costs, contractual costs, customer and user experience, and acceleration of new business plans.

psyborg® worked with UNSW Business AI Lab to help them brand the UNSW Business AI Lab. We consulted on the Logo Design.


psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.

Get In Touch

m. (+61) 414 914 087

Suite 2, Shop 3
3 Mawson Close

Caves Beach 2281
NSW, Australia