Don't underestimate your perception in the marketplace.

Based in Newcastle, Lake Macquarie, at psyborg® we help companies thrive & grow through creativity & design thinking.

We love to establish good relationships with our clients so we can help them express their brand across all visual communication channels in turn empowering them to be perceived as innovators, leaders and game changers.

What I’m thinking about…

Design. The Secret Weapon

Why is design the secret weapon behind any communication strategy. Using the recent ‘Sunflowers for Jess’​ campaign that I worked on I explore why this is by showing how design creates perception transferring to expectation motivating action and getting results!

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How to Write A Media Release

In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.

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My Top 5 Tech Movies

Although these stories are fictional, they give us insight into what could be, helping us to prepare for the social, ethical and cultural questions coming our way.

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Project Spotlight

We recently worked with Sandvik Global in helping them develop the branding and design communications for there recent innovations in underground drilling and bolting technologies.

We worked with Sandvik’s Global Product Manager, Peter Young, in capturing and art directing the photography required, summarising and determining the content and layout required and the professional graphic design of the various digital and print brochures, advertising and supportive media to be used by the global sales team.


Brands we've worked with

Raffertys Resort


Retain Ease
Newcastle Float Centre
Michael Booth
Vicinity Marketing
Avery Plastic Surgery
Finance Shed
Fusion Civil
Glenn Azar
Park Bella Vista
Grand Stand
JMD Ross
Sunflowers for Jess
Alyssa Azar
Edge Balustrades
Leon Jones
Evan Graham
Lake Macquarie Dental Practice
Adventure Professionals
Nextgen Physio
Edward Cross
Now Active Coaching
Merridy Elphick Lawyers
Scooter Hub
The Cafe Distributors
Bailey Advance
Hawk Eye
Hunter Recruitment Group
Burke Mead
Best Bin Hire