Don't underestimate your perception in the marketplace.

Based in Newcastle, Lake Macquarie, at psyborg® we help companies thrive & grow through creativity & design thinking.

We love to establish good relationships with our clients so we can help them express their brand across all visual communication channels in turn empowering them to be perceived as innovators, leaders and game changers.

What I’m thinking about…

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

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The Stories Behind Brands

The Stories Behind Brands

When referring to a brands story I am talking about the story that creates the brand.

A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.

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SingularityU

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.

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Some of Our Branding, Graphic Design & Web Design Services

Brand Strategy & Design

Logo Design

Graphic Design

Corporate Stationery Design

Brochure Design

Advertising Design

Web Design & Development

Wordpress Website Maintenance

Project Spotlight

We recently worked with Sandvik Global in helping them develop the branding and design communications for there recent innovations in underground drilling and bolting technologies.

We worked with Sandvik’s Global Product Manager, Peter Young, in capturing and art directing the photography required, summarising and determining the content and layout required and the professional graphic design of the various digital and print brochures, advertising and supportive media to be used by the global sales team.

Sandvik

Brands we've worked with

Sandvik
Raffertys Resort
RayWhite
UTS

Brands DEVELOPED