What I’m thinking about…
In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.read more
Although these stories are fictional, they give us insight into what could be, helping us to prepare for the social, ethical and cultural questions coming our way.read more
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.read more
We recently worked with Sandvik Global in helping them develop the branding and design communications for there recent innovations in underground drilling and bolting technologies.
We worked with Sandvik’s Global Product Manager, Peter Young, in capturing and art directing the photography required, summarising and determining the content and layout required and the professional graphic design of the various digital and print brochures, advertising and supportive media to be used by the global sales team.