psyborg, Author at psyborg® Newcastle & Lake Macquarie

On Air with Lake Macquarie FM!

Had a fun morning chatting about Work Experience Connect and Caves Connect live on air with the Lake Mac team.

A yarn about a Backyard Battle and a Lesson in Resilience!

Sep 22, 2025 | Business, Culture, Design, Graphic Design

Three days out from settlement, the contract was clear: mow the lawn. Simple enough, until I discovered the backyard had new landlords.

Business Hunter Awards 2025

Sep 15, 2025 | Business, Event, Networking, Web Design Lake Macquarie, Web Design Newcastle

On Friday 12th September, we were finalists in the micro business awards for Business Hunter.

Where Ideas Come to Life: A Monthly Visit from Terrance

Sep 10, 2025 | Creativity, Design, Graphic Design, Illustration

One of my favourite regulars in the studio — Terrance drops by each month to bring his imagination to life.

An old connection from Newcastle’s early internet days

Jul 14, 2025 | Creativity, Culture, Graphic Design

I recently had a meeting in the psyborg® studio with Jason—an old connection from Newcastle’s early internet days.

Design meets innovation at Décor + Design 2025

Jul 11, 2025 | Brochure, Client, Design, Graphic Design

We’re thrilled to support Peter Harrison’s exhibition at Australia’s premier interiors event, happening 16–18 July at the Melbourne Convention & Exhibition Centre.

Lake Macquarie Business Excellence Awards 2025 Finalist

Jul 9, 2025 | Awards, Client, Graphic Design

We’re honoured to be named a Finalist in the 2025 Lake Macquarie Business Excellence Awards.

The Long Game

Jul 7, 2025 | Automation, Culture, Graphic Design, Tools

Over the past 20 years, I’ve logged over 3,500 projects. Daily timesheets. Client notes. Concepts. Outcomes. Mistakes. Wins. At the time, I didn’t realise I was doing anything special.

We’ve joined Australia’s AI Directory

Jul 2, 2025 | Artificial Inteligence, Graphic Design

psyborg® has officially joined Australia’s AI Directory, alongside a community of thinkers and makers helping shape the future of AI.

Simulated Personas: Using AI to Test Brands Through Digital Twins

Jun 30, 2025 | Artificial Inteligence

Discover how psyborg® uses AI-generated personas to simulate target audiences—giving brands deeper insights, faster feedback, and smarter design decisions.

Brand Building Visual Hierarchy

Jun 25, 2025 | Branding, Content Marketing, Creativity, Digital Marketing, Environmental Graphics, Graphic Design, Logo Design, Signage Design, Web Design Lake Macquarie, Web Design Newcastle

Ever wondered how a brand actually gets built from the inside out? At psyborg®, we don’t just design logos — we engineer brand systems.

What Is a Digital Twin? Designing Reality Before It Happens

Jun 23, 2025 | Artificial Inteligence

Explore how digital twins are changing design. psyborg® breaks down how virtual replicas help brands test, refine, and train ideas before launching them in the real world.