psyborg, Author at psyborg® Newcastle & Lake Macquarie

Neave Shines at Nationals

We were in Ballarat this week, proudly cheering on Neave as she represents New South Wales at the National Championships.

Podshape Cover Art: Menendez vs. Monsters

Oct 30, 2024 | Client, Creativity, Design, Graphic Design

We’re thrilled to share the cover art we designed for Menendez vs. Monsters!

Logo Design for Caves Beach Boardriders

Oct 28, 2024 | Creativity, Culture, Graphic Design, Logo Design

Retro surf logo design for Caves Beach Boardriders. 70s and 80s inspired branding meets modern coastal aesthetic.

Gen X: A Generation Defined by Freedom and Change

Oct 25, 2024 | Creativity, Culture, Graphic Design

Hey, fellow Gen Xers—aren’t we a truly fortunate generation? Think about what it took for humanity to get here: the evolution, the sacrifices, the struggles, the wars, the hard work.

Paper is so 1990’s

Apr 1, 2016 | Automation, Design, Developments, Lean and Agile Office, Tools

In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…

The value of consistency

Mar 10, 2016 | Branding, Design

The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.

The secret to creativity

Feb 17, 2016 | Design, Hints and Tips, Interviews, Lean and Agile Office

Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time...

Psychology and advertising

Jan 19, 2016 | Branding, Design, Interviews

I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

10 practical blog article ideas

Dec 1, 2015 | Content Marketing, Digital Marketing, Hints and Tips, SEO, Web Design Lake Macquarie, Web Design Newcastle, WordPress

With Google’s latest update to it’s search algorithm it’s getting clearer that becoming an expert in your industry is what it takes to rank your website higher in search engine results…

The Neuroscience of Branding

Nov 19, 2015 | Branding, Design, Developments, Interviews

I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…

My design essentials

Oct 14, 2015 | Lean and Agile Office

I’ve recently renovated my studio (more information and images to come) with a studio zen vibe and an aim to declutter so as to become more agile and lean. It’s been a long and arduous task but dividends are just starting to pay off…