Advertising

Brand Design for NewStreet Agency

Bringing over 30 years of big brand agency experience, NewStreet Agency deliver a bespoke, personalised & local customer-focused real estate experience.

Bus Advertising for 3Realty

Apr 17, 2023 | Advertising

We recently worked with 3Realty on an update to their bus stop advertising based on some fresh new team shots, and the result was stunning.

10 Tips for Getting Started with Graphic Design in Lake Macquarie

Jan 4, 2023 | Advertising, Branding, Brochure, Business, Creativity, Design, Graphic Design, Web Design Lake Macquarie

Graphic design is an important part of the branding and marketing efforts of any Lake Macquarie business.

Invisible Advertising

Sep 16, 2021 | Advertising, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.

Interview with Craig McGregor from Career Conversations Podcast

Jul 1, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…

How to Ask for Testimonials

Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

Where is your Brand Positioned?

Jan 20, 2018 | Advertising, Branding, Design, Marketing

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.

Two new ways to advertise your business online

Sep 12, 2017 | Advertising, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this video and article I explain Google Remarketing and Facebook Pixel which are two relatively new methods businesses can use to advertise online and digitally.

Content Marketing Speeds Up Trust

Aug 13, 2017 | Advertising, Branding, Business, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Personal Branding

Jul 28, 2017 | Advertising, Branding, Design, Marketing, Personal Branding

In this video and blog article I explain Personal Branding and how you can leverage it in your business.

What are your Touch Points?

Jul 10, 2017 | Advertising, Branding, Business, Design, Marketing

In this video and blog article I explain Touch Points and why taking control of them will improve your brand and business.

Exceeding Customer Expectations

Jun 26, 2017 | Advertising, Branding, Design, Marketing

Customers expect, quite rightfully, a certain quality of service from businesses. As consumers I’m sure we’ve all seen a range of qualities from customer services. As a result I am sure we have companies or businesses we will continue to use and those we may steer well clear of…