Branding

Why psyborg® Designs with Purpose Not Preference

psyborg® explains why strategic design beats subjective taste—creating branding that performs not just pleases.

Something new in the mix

Dec 11, 2024 | Branding, Creativity, Graphic Design, Video Production

Behind the scenes of a new video production at psyborg®. Process glimpse into creative work.

Brand Design for Preface

Dec 6, 2024 | Branding, Creativity, Graphic Design, Logo Design, Web Design Lake Macquarie, Web Design Newcastle

We recently partnered with Preface over a 12 month process to help define and elevate their brand identity through a comprehensive Brand Workshop.

Brand Design for UltraView

Nov 27, 2024 | Branding, Creativity, Graphic Design, Logo Design, Web Design Lake Macquarie, Web Design Newcastle

psyborg® partnered with UltraView to brand their innovative line of electronic adjustable mirrors, designed for heavy mining machinery.

UNSW Business School Launch

Oct 18, 2022 | Branding, Client, Event, Networking

UNSW Business AI Lab launch event attendance. Branding collaboration with Mary-Anne Williams connecting artificial intelligence with Australian business sector.

Brand Design for Newcastle Hunter Cycling Club

Sep 1, 2022 | Branding, Graphic Design, Logo Design, Web Design Lake Macquarie, Web Design Newcastle

Complete brand identity for Newcastle Hunter Cycling Club merger. Logo design, cycling kit and website for amalgamated Hunter District and Newcastle cycling clubs.

Yard Kings Merchandise

Jun 28, 2022 | Branding, Client

Branded merchandise design for Yard Kings Brewing Co Newcastle. Apparel and promotional merchandise extending craft brewery brand across customer touchpoints.

Our First Yard Kings Visit

Jun 16, 2022 | Branding, Client

First visit to Yard Kings Brewing Co brewery. Experiencing brand in action and meeting with server engineer combining business with craft beer appreciation.

BGreen by BG Products

Oct 12, 2021 | Branding

BGreen sub-brand and content campaign for BG Products Australia. Vehicle emissions reduction education for mechanics with multi-touchpoint brand strategy.

Packaging Design for Flex180

Apr 29, 2021 | Branding

Product packaging design for Flex180. Custom packaging branding creating shelf impact and product differentiation.

Rebrand and Website Design for Nowra Self Storage

Feb 16, 2021 | Branding, Web Design Newcastle

Complete rebrand and website design for Nowra Self Storage. Immediate enquiry uptick following brand refresh and digital presence launch for South Nowra facility.

psyborg® Definitions

Jul 20, 2020 | Branding, Web Design Lake Macquarie, Web Design Newcastle

Creative psyborg® brand definitions and terminology. Playful studio vocabulary including borganised, smorgasborg, psybertron and psyberspace design culture wordplay.