Culture

New Home Office Unlocked

I’ve been thinking a lot about what “just good enough” really means when it comes to family, work and building a life …

Watching Gremlins Again With My Son… and Noticing Something Different

Feb 23, 2026 | Branding, Creativity, Culture, Design

Rewatching Gremlins reveals hidden patterns in storytelling, symbolism and system design… and what Spielberg’s filmmaking can teach us about building coherent, memorable brands.

Neave Shines at Nationals

Oct 28, 2025 | Creativity, Culture, Design, Event

We were in Ballarat this week, proudly cheering on Neave as she represents New South Wales at the National Championships.

On Air with Lake Macquarie FM!

Oct 8, 2025 | Advertising, Creativity, Culture, Graphic Design, Networking

Live on Lake Macquarie FM talking about Work Experience Connect and Caves Connect. Building pathways for young people and strengthening local business community.

A yarn about a Backyard Battle and a Lesson in Resilience!

Sep 22, 2025 | Business, Culture, Design, Graphic Design

Three days out from settlement, the contract was clear: mow the lawn. Simple enough, until I discovered the backyard had new landlords.

Caves Connect Work Experience Connections

Sep 9, 2025 | Creativity, Culture, Leadership

Caves Connect Work Experience Connections. Inspire the next generation of local talent. Offer Year 10 students real-world work experience opportunities.

The Power of Over-Preparation

Aug 17, 2025 | Business, Culture, Graphic Design

Success isn’t about spotting windows … it’s about being ready to jump through when they line up. Quiet over-preparation compounds. Lessons from skateboarding to WordPress.

An old connection from Newcastle’s early internet days

Jul 14, 2025 | Creativity, Culture, Graphic Design

I recently had a meeting in the psyborg® studio with Jason—an old connection from Newcastle’s early internet days.

The Long Game

Jul 7, 2025 | Automation, Culture, Graphic Design, Tools

Over the past 20 years, I’ve logged over 3,500 projects. Daily timesheets. Client notes. Concepts. Outcomes. Mistakes. Wins. At the time, I didn’t realise I was doing anything special.