Culture

What a location & what a community!

This is why I love Caves Beach and the community we are building through Caves Connect.

The psyborg® studio

May 22, 2021 | Business, Culture, psyborg brand, Web Design Lake Macquarie, Web Design Newcastle

Tend to your garden … otherwise the snakes could get in – Jordan Peterson

The Stories Behind Brands

Jan 13, 2020 | Branding, Culture, Design

When referring to a brands story I am talking about the story that creates the brand.

A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.

SingularityU

Nov 22, 2019 | Advertising, Branding, Culture, Design, Marketing

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.