Design

Generative Engine Optimisation (GEO): Why It Matters for the Future of Digital Presence

Generative Engine Optimisation (GEO) helps brands get understood by AI search. Learn why clarity, structure and intent define future visibility.

Why Great Clients Get Great Design: 3 Paths to a Perfect Brief

Jun 10, 2025 | Brand Workshop, Client, Design, Graphic Design, Hints and Tips, Workshop

Discover the three ways psyborg® secures detailed briefs—online questionnaires, interactive workshops and client-driven proposals—to power outstanding design results.

The 5 Cons of Content Marketing: How psyborg® Turns Content Into Sales

Jun 10, 2025 | Content Marketing, Design, Graphic Design, Hints and Tips

Discover psyborg®’s 5 Cons of Content Marketing – a brand-first framework that connects content to trust, conversation, and conversion. Build sales without the sell.

AI Unleashed the ’70s, and It Got Wild!

Jun 9, 2025 | Artificial Inteligence, Creativity, Design, Graphic Design

Ran this old Super 8 reel through AI video processing. The results got wild. Experimenting with AI to reimagine archives.

Interview with Craig McGregor

Nov 21, 2016 | Branding, Design, Marketing

I was recently ask by my client, Craig McGregor, to be interviewed for his 10 for 10 video series where he is interviewing 10 colleagues that have inspired his business in his first 10 years in business…

How to design your business culture

Nov 1, 2016 | Branding, Business, Design

A few weeks ago I was chatting with a potential client and in our conversation they asked how they could implement their own culture into their business…

Engineering your business

Sep 26, 2016 | Branding, Design, Hints and Tips

Back in 1995, 20 years ago, I did an Associate Diploma in Industrial Engineering when I first left High School…

Guest Podcast with Mark Bouris

Jul 21, 2016 | Advertising, Branding, Design, Marketing, Podcasts

Mark Bouris is an Australian businessman who is best known as the founder and chairman of ‘Wizard Home Loans’, Australia’s second largest non-bank mortgage lender behind Aussie Home Loans…

My take on social marketing

May 1, 2016 | Design, Web Design Lake Macquarie, Web Design Newcastle

Social media is big, let’s face it, EVERYONE has heard of Facebook and if you haven’t you’ve had your head in the sand. In the past decade social media has become huge, Facebook, Twitter, Instagram, LinkedIn; they are a part of everyday life.

Paper is so 1990’s

Apr 1, 2016 | Automation, Design, Developments, Lean and Agile Office, Tools

In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…