Design

Any logo. Any surface. Any effect.

Stamped, burned, etched or imagined… this started as a flat logo and ended up pressed into timber like it’s always belonged there.

Yard Kings spotted in the wild

Jun 13, 2025 | Design, Graphic Design, Illustration

Yard Kings Brewing spotted on the shelf at Dan Murphy’s. psyborg® designed the can artwork. There’s something satisfying about seeing your work in the wild.

Why Great Clients Get Great Design: 3 Paths to a Perfect Brief

Jun 10, 2025 | Brand Workshop, Client, Design, Graphic Design, Hints and Tips, Workshop

Discover the three ways psyborg® secures detailed briefs—online questionnaires, interactive workshops and client-driven proposals—to power outstanding design results.

The 5 Cons of Content Marketing: How psyborg® Turns Content Into Sales

Jun 10, 2025 | Content Marketing, Design, Graphic Design, Hints and Tips

Discover psyborg®’s 5 Cons of Content Marketing – a brand-first framework that connects content to trust, conversation, and conversion. Build sales without the sell.

Paper is so 1990’s

Apr 1, 2016 | Automation, Design, Developments, Lean and Agile Office, Tools

In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…

The value of consistency

Mar 10, 2016 | Branding, Design

The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.

The secret to creativity

Feb 17, 2016 | Design, Hints and Tips, Interviews, Lean and Agile Office

Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time...

Psychology and advertising

Jan 19, 2016 | Branding, Design, Interviews

I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

The Neuroscience of Branding

Nov 19, 2015 | Branding, Design, Developments, Interviews

I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…