Hints and Tips

Invisible Advertising

In this article I discuss Choice Architecture and how it defines how things are presented to consumers. This can be done in many ways through advertising including the layout of advertisements, through the range of products available, the amount of information available, or the simplicity of how the information is displayed.

Content Marketing Speeds Up Trust

Aug 13, 2017 | Advertising, Branding, Business, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Engineering your business

Sep 26, 2016 | Branding, Design, Hints and Tips

Back in 1995, 20 years ago, I did an Associate Diploma in Industrial Engineering when I first left High School…

Just in time learning

Jul 25, 2016 | Hints and Tips, Lean and Agile Office

The internet has become a great tool with a variety of uses. We use it to connect with people through email, social media, dating sites, video link and in so many other ways…

File Extension Library

Feb 10, 2009 | Hints and Tips, Web Design Lake Macquarie, Web Design Newcastle

Ever wondered; “What is that file?” or “I wonder what that file does?” or even “Gee, I hope that’s not a virus?” Need not despair, the psyborg® file extension library is here…

Deleting Your Temporary Internet Files

Jan 30, 2009 | Hints and Tips, Web Design Lake Macquarie, Web Design Newcastle

Did you know that whenever you access a website your web browser automatically saves the websites’ files to your computers’ hard drive, so that the next time you visit your computer can access that site even faster…