Choice architecture and invisible advertising psychology. How Google Remarketing and Facebook Pixel use consumer behaviour to influence purchasing decisions online.
What Problem Does Your Business Solve?
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
Designing for Onboarding
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
Search Engine Optimisation Explained
As web designers we are getting more and more requests to take Search Engine Optimisation seriously and it is becoming a standard skill set that you must have if you want to create websites…
Search Engine Tips
Did you know that in addition to entering a key word or phrase into your favourite search engine or in particular Google you can also enter various symbols to help maximize your search results…
Search Engine Optimisation
Anyone with a website and an interest in attracting traffic should read my top 5 tips to ensure your website is Search Engine Optimized (SEO)…
Logo Usage Tips
Sometimes you may notice whilst flicking through a newspaper that some companies may mistakenly represent themselves by presenting their logo in a blurry or distorted manner…
Compressing Files for Email
Have you tried to email an attachment to someone only to find that it is too large to get through your mail servers due to file size limitations…
File Extension Library
Ever wondered; “What is that file?” or “I wonder what that file does?” or even “Gee, I hope that’s not a virus?” Need not despair, the psyborg® file extension library is here…
Deleting Your Temporary Internet Files
Did you know that whenever you access a website your web browser automatically saves the websites’ files to your computers’ hard drive, so that the next time you visit your computer can access that site even faster…
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About
psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
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m. (+61) 414 914 087
e. info@psyborg.com.au
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3 Mawson Close
Caves Beach 2281
NSW, Australia
