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What Is Your Elevator Pitch?

Discover the art of crafting a compelling elevator pitch with psyborg®. Learn why your brand’s value proposition succinctly is important and make a lasting impression in any networking opportunity.

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.

What is your point of differentiation?

What is your point of differentiation?

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

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About

psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.

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m. (+61) 414 914 087
e. info@psyborg.com.au

Suite 2, Shop 3
3 Mawson Close

Caves Beach 2281
NSW, Australia

psyborg®