Do you need a new identity for your new business?
Is your current branding old and tired?
Did you know that most small business underestimate their perception in the market.
At psyborg® we help determined businesses thrive & grow through creativity & design thinking. We love to establish good relationships with our clients so we can help them express their brand across all visual communication channels in turn empowering them to be perceived as innovators, leaders and game changers.
Check out our video below which helps explain what we do and why we are part mind | part machine…
What’s involved in a Brand Workshop?
When we facilitate a brand workshop we sit down with you to discuss and determine the creative direction for the new brand or brand refresh. This normally includes answering the following questions;
- the importance of your current name, learn about its origins and what it means to the business
- the culture of the new brand or brand refresh and where is it headed
- the current range & types of customers and what kind of customers you want to target
- who your competitors are & determine the strengths & weaknesses of these brands in contrast to yours
- how you want to position your new brand
- what differentiates your business compared to these businesses
- the desired attitudes, perceptions & language of the new brand
- the visual/imagery style to be used to express the new brand
- the mediums required to express the new brand
- discuss potential logos and supported slogans that could be used to represent the new brand by referencing samples from the internet
We then take this information to determine the creative direction & design of your new logo which will be used to represent your brand. We use the information discovered from the brand workshop to brainstorm unique ideas and concepts to determine your new logo.
Once we’ve completed the logo design that you love we hand over the logo files and you own the copyright of your new logo.
We then work with you to implement your new logo into three distinct aspects of your business; your culture, your brand and the personal brands of your employees. These take the form of various touch points used to express your brand; from corporate stationery to advertising, your website and content marketing, your uniforms and interior design. From social media to printed brochures, vehicle and location signage and so much more.
Learn more about our Brand Workshops.
Check out some of the brands we have already developed…
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering Industry.
Previous to establishing psyborg®, Daniel was employed by advertising and internet agencies. In this role his employer was awarded an Australian Catalogue of the Year for his work on a Nationally distributed tourism & leisure catalogue. Daniel has experience in design & project management with various national and government clients.
When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.