Pro Clima Australia
GERMAN-ENGINEERED FOR ALL AUSTRALIAN CLIMATES
About this project
Pro Clima are the building envelope experts. Their weather resistant and airtight systems create healthy, durable and energy efficient buildings. Whether you want to achieve safety and comfort or reduced energy costs, they’re here to help.
We worked with Pro Clima Australia on six brochure designs, each individually positioned to showcase a unique product and narrative to a different demographic.
Our goal was to communicate the Pro Clima system benefits through the over arching theme we defined by ‘The Pro Clima Way’.
Our solution was to use the metaphor of a distinctively Australian road through unique landscapes symbolic of the building journey in varying Australian Climates, reinforced by the tag line ‘German-engineered for all Australian Climates’.
We consulted with Pro Clima Australia on concept development, creative direction and finished graphic design of these six brochure designs.