In the fast-paced world of marketing and branding, the slogan has become a powerful tool for capturing attention, conveying messages, and defining a brand’s identity.
Large in time
When I’m feeling down or insignificant, I remind myself that we are “large in time.”
The Christian Cross: Symbolism and Modern Graphic Design
Explore the profound symbolism of the Christian Cross in branding and modern graphic design. Discover how this simple yet powerful symbol influences brand identity, storytelling and emotional resonance.
Declare War On Coronavirus!
We are at war with an invisible monster and it’s up to each of us to remain vigilant and follow the advice of the experts so we know the signs and can stop the spread.
These WWII war propaganda posters are the best way I know to inspire, motivate & remind us to be vigilant and follow the advice of science.
What Problem Does Your Business Solve?
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
The Stories Behind Brands
When referring to a brands story I am talking about the story that creates the brand.
A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.
SingularityU
I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.
Five Brand Hacks
I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!
Our Website Hosting Server Upgrade
Today we completed the final stage of our dedicated server migration and upgrade which means that all of our clients websites are now being hosted on the most up to date server hardware serving our clients websites at optimal speeds.
Designing for Onboarding
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
Building Better Humans Podcast
I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …
My 5 Tech Hacks for Running a Business
I recently shared my top 5 tech hacks that have helped me run and grow my business now for over 13 years. This video is a cut down summary of the 15 minute presentation but it should give you an insight into my approach.
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psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
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