psyborg® blog

Untethered with Daniel Borg & Craig McGregor

Untethered with Daniel Borg & Craig McGregor

Untethered with Daniel Borg & Craig McGregor

Untethered with Daniel Borg & Craig McGregor

In this untethered conversation I chat with client, Craig McGregor, who is the founder and owner of Hunter Recruitment Group. 

Craig is a recruiter, employment specialist, career coach & podcaster. We discuss the new job market, pro active job search, stability, new job seeker funding, pivoting and adapting to change. We also chat about the new technologies and social media networking to help us adapt.  

Hunter Recruitment Group is the Hunter Region’s leading recruitment, employment and career transition specialist. Craig is not a transactional businessman, but a person that focuses on delivery of personalised service and ensuring the outcomes for all parties are effective.  Craig also has his own podcast called ‘Career Conversations’ where he meets with all different people from different walks of live discussing their career journeys. More info and podcast links for that can be found here www.hunterrecruitmentgroup.com.au/podcast/

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

Declare War On Coronavirus!

Declare War On Coronavirus!

Declare War On Coronavirus!

Download Your Free A4 Poster and Declare War On Coronavirus!

As these unprecedented events unfold we can all see that we have a fight on our hands … literally.

To be honest I’m feeling a little overwhelmed by the possibilities of what could be facing my family, friends, community and the world at large right now.

I’ve been racking my brain on what I can do to help. We’re all being isolated at the moment with little contact but I am fortunate enough to be able to continue to do what I love from my home studio … and in my roles in design thinking and communication … this is the current solution I have right now, just a small thing I can do to try and help the situation.

Initially, the first idea I had was to design a simple poster for my business that I could use and share with my clients. My aim being to remind us all to reprogram ourselves for the new habits we needed to pursue over this time … this led me to generating over 60 individually branded posters specifically for my clients for them to hang in their offices for their teams and clients.

But then it struck me whilst listening to Joe Rogan and Sam Harris today on separate podcasts about Coronavirus, that we are at war with it and it’s up to each of us to remain vigilant. To follow the advice of the experts, know the signs and stop the spread. It’s up to each of us to use this power to defeat this invisible monster.

My thoughts were, why not reference WWII war propaganda posters from yesteryear to help inspire this message and something that would make me smile when put up in my house my house to remind me to be vigilant and to follow the advice.

Hence after some research I learned that these War Propaganda illustrations are available for ‘creative commons noncommercial reuse with modification’ so we are able to redeploy these images from yesteryear to motivate us to stay focussed on defeating Coronavirus and look after our communities.

Huge respect goes out to the talented artists that created these powerful images;

Thanks also goes to the Australian Government Department of Health for the info-graphics I’ve adopted.

Please feel free to download, share amongst your friends and print so we can not only get this message out far and wide but remind us to be vigilant and take the right actions to know the signs and stop the spread.

Stay safe and remain vigilant.

Cheers Daniel.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

What Problem Does Your Business Solve?

What Problem does your Business Solve?

While not all businesses look at themselves as problem solvers, every business I have come across does solve a problem for their clients or customers. Whether it is a problem of what to wear, what to eat, how to keep your windows clean, how to remove a tree from your yard or what kind of kitchen to build, all businesses solve problems.

Many businesses forget or overlook this important aspect and instead of asking ‘how can I solve others problems?’, they skip straight to ‘how do I make more money?’

 

Why Focus on Problem Solving?

Basically, people will only give money to you or your business if you make their life easier, you fulfil a need or desire or they can make more money themselves. People are creatures of habit and by making peoples lives easier you are taking out the stress in their day to day which is what people are willing to pay for.

Focusing on what problem you solve can be a great inspiration for your business. Remember that when someone is looking for a business to use they are thinking ‘can this person/business solve my problem? And can they do it better than another business (your competition) can?’ You want them to decide yes, your business is the right one to pick. With this in mind it makes sense to structure a business around the problem it solves. 

 

How Does Focussing on Problem Solving Help my Business?

When you understand what is the exact problem that you are solving you can tailor all of your marketing communications to help people understand this. These become your points of differentiation, your positioning and your brand. Your business culture can also be tailored around this aspect and what problem your business solves can be embedded into the culture.

Rather than the focus being on what your business does in general, focus on what your business does for its clients or customers. For example rather than a business claiming ‘we mow peoples lawns’, they should be thinking more along the lines of ‘we give clients a desirable yard’ or ‘we give clients there weekend back’. 

 

Monitoring Your Problem Solving Skills

I strive to exceed my clients expectations. I not only want to solve the problem at hand but do it to the best of my ability. I am constantly monitoring my own business with online questionnaires, project completion workshops and client workshops to help understand my clients expectations and to evaluate how the client felt about my business and work once it is completed.

I have learnt new skills (see Just in Time Learning) to ensure I can complete a job at hand to the best of my ability. If you monitor your problem solving skills and continue to strive for excellent results for your clients your business will grow through word of mouth and testimonials and you will be able to solve more clients or customers problems and thus adding more value to your business. 

 

To Sum Up

Once you have deeply considered the problem/s you solve for your clients of customers you can use this information to aid the design of your business. It also leads into one of the most important aspects of a business ‘what is your why?’ Which is basically why you do what you do!

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

The Stories Behind Brands

The Stories Behind Brands

The Stories Behind Brands

What’s the story?

When referring to a brands story I am talking about the story that creates the brand.

A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity

When creating a brand and a culture for a business you need to determine many aspects about the business and what you want others to feel/see/do when they see your logo or hear your name. All this creates your brand and in turn, your brand story.

How do companies use story telling to build their brands?

A company is a non descriptive group of people with the same goal. A story is used to wrap an image around that shared vision of the company. A brand is a projection of that story in visual imagery, copy writing and symbolism.

Brand and story can be combined to associate the story with the brand to build a reputation & legacy and begin the sales process through word of mouth.

In reality a brand is just a companies fancy clothes used to sell or tell a story to captivate and engage customers into buying into that brand.

What does a Brand Story look like?

A good example of a brand story is Coca-Cola, whom is technically selling carbonated sugary water with a bit of caffeine which is the true story. Through telling the story via it’s brand it is idealised and stylised into visual imagery (happy youth), copy writing (Refreshment, Feeling etc) with symbolism (White on Red Graphics).

The combination of these factors embed emotion into a storyline that gives a memorable impression in consumers minds alternatively called or recognised as a brand.

While Coca Cola has a defined taste and people may enjoy the drink on its own, it is the brands story that has created a large successful company.

What do I need to tell a brand story?

When creating a brand story you need to remember your main goal is to give customers a story to tell. They are the essence of a story being created and your business growing.

Your story can be built from your vision statement, understanding your client avatar, your business heritage and your business culture.

When articulated create a strong logo (used consistently), exceed your customers expectations and be consistent with it so your story can get out there and become associated with the customer experience.

Use your website, advertising, content marketing and other touch-points to tell your story. Once you have this in line your business brand to story relationship will be created. 

Remember though, your story is not just what you tell people, it is what they believe and how they perceive you. Your job, as a business owner is to activate this from your end through producing branded & memorable content and touch points that begin to tell your side of it.

To Sum Up

A brand story is not created over night, nor is it the sole affect of a company/business however consistence, persistence and repetition are the building blocks to grow your brand and create a solid brand story. Create a vision statement, create your culture, create a brand, create your story. 

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel

SingularityU

SingularityU

SingularityU

SingularityU

I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney.

The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world. It’s my vision to help my clients thrive and grow through design thinking so I’ve loved doing these interviews as it gives me a chance to see what’s coming, how others are solving problems and how our culture is evolving … factors enabling me to help my clients thrive and grow through unprecedented change.

Thanks to Kain Tietzel from Start VR, Cameron Ferris from Inventia Life Science, Skeeve Stevens, a Cyborg from Future Crime Agency, Tony Burrett from BindiMaps, Lauren Caldwell & Stephanie Brownlee from Faethm A.I, Mic Mann from Mann Made, Dimitri Mikhalchuk from Teslasuit and Alicia Life Cykel for their interviews.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2500 design projects consisting of branding, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel