Branding

Positioning: Being in the Right Place to Catch the Ball

Positioning decides whether your business chases attention or catches it. Learn how branding puts you in the right place at the right time.

Brand Building Visual Hierarchy

Jun 25, 2025 | Branding, Content Marketing, Creativity, Digital Marketing, Environmental Graphics, Graphic Design, Logo Design, Signage Design, Web Design Lake Macquarie, Web Design Newcastle

Ever wondered how a brand actually gets built from the inside out? At psyborg®, we don’t just design logos — we engineer brand systems.

Looking Back

May 28, 2025 | Branding, Creativity, Design, Graphic Design

Progress isn’t loud. But it’s always there.

How psyborg® Is Already Answering Australia’s Generative AI Opportunity

May 21, 2025 | Artificial Inteligence, Automation, Branding, Design

psyborg® has been embracing the future of Generative AI since before the national roadmap dropped. See how we’ve already implemented the report’s key strategies in branding, business optimisation, and regional enablement.

Rebrand Design for Turners Ice Confection

Sep 5, 2024 | Branding, Creativity, Graphic Design

psyborg® worked with Turners Ice Confection to help them rebrand their business and product packaging.

Lagom Smoothies Packaging

Aug 25, 2024 | Branding, Client, Design

Thanks for the gift @lagomsmoothies … can’t wait to try it and great branding and packaging.

Rebrand Design for YZ

Aug 9, 2024 | Branding, Client, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

psyborg® worked with YZ to help them rebrand their business.

The Evolution of the Slogan: From Battle Cries to Brand Identity

Jun 26, 2024 | Branding, Web Design Lake Macquarie, Web Design Newcastle

In the fast-paced world of marketing and branding, the slogan has become a powerful tool for capturing attention, conveying messages, and defining a brand’s identity.

The Christian Cross: Symbolism and Modern Graphic Design

Jun 6, 2024 | Branding, Web Design Lake Macquarie, Web Design Newcastle

Explore the profound symbolism of the Christian Cross in branding and modern graphic design. Discover how this simple yet powerful symbol influences brand identity, storytelling and emotional resonance.

Rebrand Design for Parker Scanlon

Jun 3, 2024 | Branding, Logo Design

psyborg® recently worked with Parker Scanlon to help them rebrand their business.

Brand Design for NewStreet Agency

May 29, 2024 | Advertising, Branding, Client, Environmental Graphics, Graphic Design, Logo Design, Signage Design, Web Design Lake Macquarie, Web Design Newcastle

Bringing over 30 years of big brand agency experience, NewStreet Agency deliver a bespoke, personalised & local customer-focused real estate experience.