Our Work







Rebrand Design for Parker Scanlon

Rebrand Design for Parker Scanlon

Rebrand Design for Parker Scanlon

Parker Scanlon Pty Ltd is an award-winning multi-disciplinary firm specialising in Surveying, Town Planning and Project Management.

psyborg® recently worked with Parker Scanlon to help them rebrand their business. We consulted on their Logo Design, Brand Guidelines and Stationery Design.

Our rationale behind the Parker Scanlon logo encapsulates the company’s esteemed reputation and commitment to precision in surveying. The bold, modern typography assures clarity and approachability, while the abstract geometric form subtly alludes to a survey plan, geometric instrument or directional arrow, embodying the firm’s dedication to accuracy and visionary planning.

The sophisticated blue and gold colour scheme conveys vast expertise and excellence, reinforcing the premium, award-winning status of the brand.

This logo confidently positions Parker Scanlon as an industry leader, promising innovation and reliability.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel