I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!
Designing for Onboarding
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
Building Better Humans Podcast
I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …
Creating a Vision Statement
A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations…
Is authenticity killing advertising?
Imagine if Cigarette’s had just been invented and marketers began to sell there goods, do you think cigarettes would take off with the new media now available? They would have to contend with social media…
Guest Podcast with Mark Bouris
Mark Bouris is an Australian businessman who is best known as the founder and chairman of ‘Wizard Home Loans’, Australia’s second largest non-bank mortgage lender behind Aussie Home Loans…
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