Culture

On Air with Lake Macquarie FM!

Live on Lake Macquarie FM talking about Work Experience Connect and Caves Connect. Building pathways for young people and strengthening local business community.

The Long Game

Jul 7, 2025 | Automation, Culture, Graphic Design, Tools

Over the past 20 years, I’ve logged over 3,500 projects. Daily timesheets. Client notes. Concepts. Outcomes. Mistakes. Wins. At the time, I didn’t realise I was doing anything special.

Beyond The Star Horizon

Apr 21, 2025 | Artificial Inteligence, Culture, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

Beyond The Star Horizon. AI-generated advertising art experiment exploring sci-fi aesthetics and brand storytelling in a galaxy far, far away.

Galactic Ad Campaigns

Apr 7, 2025 | Artificial Inteligence, Culture, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

Advertising campaigns live or die on immediate visual impact. You’ve got seconds to stop scroll, capture attention, communicate message.

Designing for Onboarding

Sep 24, 2019 | Advertising, Culture, Hints and Tips, Interviews, Marketing

On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.