Design

From Bigfoot sightings to aliens catching waves – Camp Froth has landed!

Newcastle Surf School October School Holiday Camp just got a cosmic upgrade with the launch of our brand-new Camp Froth T-Shirts.

Looking Back

May 28, 2025 | Branding, Creativity, Design, Graphic Design

Progress isn’t loud. But it’s always there.

Creativity has no limits … and neither does passion

May 22, 2025 | Creativity, Design, Graphic Design

This is Terrance. He’s autistic and has a deep love for anime. Together, we meet one-on-one each month to bring his anime cartoon to life—exactly how he imagines it.

How psyborg® Is Already Answering Australia’s Generative AI Opportunity

May 21, 2025 | Artificial Inteligence, Automation, Branding, Design

psyborg® has been embracing the future of Generative AI since before the national roadmap dropped. See how we’ve already implemented the report’s key strategies in branding, business optimisation, and regional enablement.

Interview with Craig McGregor from Career Conversations Podcast

Jul 1, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…

How to get off Google

Jun 12, 2018 | Content Marketing, Design, Digital Marketing, SEO, Web Design Lake Macquarie, Web Design Newcastle

Whilst most businesses aim get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results. In this article I explain how you can do this.

What’s in a name? The story behind the psyborg® name.

Feb 26, 2018 | Branding, Design

Sometimes I get asked ‘what’s the story behind the name psyborg®’ and what does it actually mean so I thought I’d take a little time to put it down here.

How to Ask for Testimonials

Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

Where is your Brand Positioned?

Jan 20, 2018 | Advertising, Branding, Design, Marketing

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.

Personal Branding

Jul 28, 2017 | Advertising, Branding, Design, Marketing, Personal Branding

In this video and blog article I explain Personal Branding and how you can leverage it in your business.

What are your Touch Points?

Jul 10, 2017 | Advertising, Branding, Business, Design, Marketing

In this video and blog article I explain Touch Points and why taking control of them will improve your brand and business.

Exceeding Customer Expectations

Jun 26, 2017 | Advertising, Branding, Design, Marketing

Customers expect, quite rightfully, a certain quality of service from businesses. As consumers I’m sure we’ve all seen a range of qualities from customer services. As a result I am sure we have companies or businesses we will continue to use and those we may steer well clear of…