Design

Why Brand Symbolism Still Matters in the Age of AI

In an AI-saturated world, meaningful brand symbolism remains critical. Discover why context, meaning, and design with intent will define the future.

Now Offering DTF Transfer Printing

Aug 23, 2024 | Creativity, Design

I’ve been thoroughly enjoying the process of designing and experimenting with DTF Transfers for my kids’ sporting teams. Now, I’m excited to extend this service to my clients, offering a complete solution for creating custom merchandise.

Space Rider

May 31, 2024 | Artificial Inteligence, Design, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

Designers as cosmic riders, pushing creativity’s frontier, fuelled by risk and adventure …

Ruliad Cube

May 24, 2024 | Artificial Inteligence, Design, Graphic Design, Web Design Lake Macquarie, Web Design Newcastle

Introducing the ‘Ruliad Cube’ our next piece of AI Artwork hanging in our studio.

The secret to creativity

Feb 17, 2016 | Design, Hints and Tips, Interviews, Lean and Agile Office

Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time...

Psychology and advertising

Jan 19, 2016 | Branding, Design, Interviews

I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

The Neuroscience of Branding

Nov 19, 2015 | Branding, Design, Developments, Interviews

I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…