Design

Yard Kings spotted in the wild

There’s something deeply satisfying about seeing your work out in the wild. Spotted Yard Kings on the shelf at Dan Murphy’s – and yep, grabbed a few for myself!

Podshape Cover Art: Menendez vs. Monsters

Oct 30, 2024 | Client, Creativity, Design, Graphic Design

We’re thrilled to share the cover art we designed for Menendez vs. Monsters!

Podshape Cover Art: Our Little Edey

Oct 23, 2024 | Client, Creativity, Design, Graphic Design

We’re honoured to have designed the artwork for Our Little Edey, a powerful new podcast by Podshape.

Podshape Cover Art: Who’s To Blame?

Oct 15, 2024 | Client, Creativity, Design, Graphic Design

We’re proud to have created the artwork for Podshape’s latest investigative podcast series, Who’s to Blame?

My take on social marketing

May 1, 2016 | Design, Web Design Lake Macquarie, Web Design Newcastle

Social media is big, let’s face it, EVERYONE has heard of Facebook and if you haven’t you’ve had your head in the sand. In the past decade social media has become huge, Facebook, Twitter, Instagram, LinkedIn; they are a part of everyday life.

Paper is so 1990’s

Apr 1, 2016 | Automation, Design, Developments, Lean and Agile Office, Tools

In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…

The value of consistency

Mar 10, 2016 | Branding, Design

The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.

The secret to creativity

Feb 17, 2016 | Design, Hints and Tips, Interviews, Lean and Agile Office

Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time...

Psychology and advertising

Jan 19, 2016 | Branding, Design, Interviews

I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

The Neuroscience of Branding

Nov 19, 2015 | Branding, Design, Developments, Interviews

I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…