Design

Signage Design for Swansea Dental Practice and Simply Psychology

psyborg® designed signage for Swansea Dental Practice and Simply Psychology — refreshing street presence while preserving trust. Local healthcare branding.

Design meets innovation at Décor + Design 2025

Jul 11, 2025 | Brochure, Client, Design, Graphic Design

We’re thrilled to support Peter Harrison’s exhibition at Australia’s premier interiors event, happening 16–18 July at the Melbourne Convention & Exhibition Centre.

A weekend full of kids sports

Jun 22, 2025 | Design, Web Design Lake Macquarie, Web Design Newcastle

Weekend with the kids. Sports, sidelines and showing up. Love these moments.

Yard Kings spotted in the wild

Jun 13, 2025 | Design, Graphic Design, Illustration

Yard Kings Brewing spotted on the shelf at Dan Murphy’s. psyborg® designed the can artwork. There’s something satisfying about seeing your work in the wild.

How to Write A Media Release

Jan 15, 2019 | Advertising, Branding, Design, Marketing

In this article I discuss the value of Media Releases, when to write them and how to write them including advice from Darrell Croker from Halage Media and Sub-editor of The Australian and the Newcastle Herald.

What is your point of differentiation?

Oct 13, 2018 | Advertising, Branding, Design, Marketing

When developing the creative direction of any kind of communication it is important to consider and articulate your Point of Differentiation. What makes you different from your competitors? Once you understand this, this can be a great way to express your brand and messaging in promoting your product or service to the marketplace.

Interview with Troy and Luke from the IDHTTW Podcast

Oct 4, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Troy and Luke from the IDHTTW Podcast. In this interview we discuss how and why I got into business, the hustle, Australian entrepreneurship culture, following your dreams and much, much more…

Interview with Craig McGregor from Career Conversations Podcast

Jul 1, 2018 | Advertising, Branding, Design, Interviews, Marketing, Podcasts

I recently had the pleasure to be interviewed by Craig McGregor from the Careers & Conversations Podcast where Craig conducts recorded interviews with business owners, entrepreneurs, high level managers…

How to get off Google

Jun 12, 2018 | Content Marketing, Design, Digital Marketing, SEO, Web Design Lake Macquarie, Web Design Newcastle

Whilst most businesses aim get on the very first page of a Google search, there can be some instances where you want to get a particular web page taken out of Google’s search results. In this article I explain how you can do this.

What’s in a name? The story behind the psyborg® name.

Feb 26, 2018 | Branding, Design

Sometimes I get asked ‘what’s the story behind the name psyborg®’ and what does it actually mean so I thought I’d take a little time to put it down here.

How to Ask for Testimonials

Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

Where is your Brand Positioned?

Jan 20, 2018 | Advertising, Branding, Design, Marketing

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.