psyborg, Author at psyborg® Newcastle & Lake Macquarie

psyborg® Now Offers Microsoft 365 Copilot Setup & Licences

Unlock the power of AI in Word, Excel, Outlook & Teams. psyborg® now offers Microsoft 365 Copilot setup and licensing for smarter, faster work.

Awakening the Future of Design

Jun 29, 2024 | Artificial Inteligence, Web Design Lake Macquarie, Web Design Newcastle

In a vibrant fusion of creativity and technology, we delve into the captivating world of AI-driven textures.

Experiments in Logo Texture Design

Jun 28, 2024 | Artificial Inteligence, Web Design Lake Macquarie, Web Design Newcastle

Experiments in Logo Texture Design. What’s your favourite?

The Evolution of the Slogan: From Battle Cries to Brand Identity

Jun 26, 2024 | Branding, Web Design Lake Macquarie, Web Design Newcastle

In the fast-paced world of marketing and branding, the slogan has become a powerful tool for capturing attention, conveying messages, and defining a brand’s identity.

The value of consistency

Mar 10, 2016 | Branding, Design

The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.

The secret to creativity

Feb 17, 2016 | Design, Hints and Tips, Interviews, Lean and Agile Office

Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time...

Psychology and advertising

Jan 19, 2016 | Branding, Design, Interviews

I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

10 practical blog article ideas

Dec 1, 2015 | Content Marketing, Digital Marketing, Hints and Tips, SEO, Web Design Lake Macquarie, Web Design Newcastle, WordPress

With Google’s latest update to it’s search algorithm it’s getting clearer that becoming an expert in your industry is what it takes to rank your website higher in search engine results…

The Neuroscience of Branding

Nov 19, 2015 | Branding, Design, Developments, Interviews

I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…

My design essentials

Oct 14, 2015 | Lean and Agile Office

I’ve recently renovated my studio (more information and images to come) with a studio zen vibe and an aim to declutter so as to become more agile and lean. It’s been a long and arduous task but dividends are just starting to pay off…