Christmas traditions, family moments, and perspective on what matters.
Max’s Graphic Design Work Experience
This week we had Max from Year 10 at Swansea High School join us for work experience as a budding Graphic Designer!
Brand Design for UltraView
psyborg® partnered with UltraView to brand their innovative line of electronic adjustable mirrors, designed for heavy mining machinery.
Untethered with Daniel Borg & Michael Booth
In this untethered conversation I have the pleasure of being interviewed by 4 times World Champion SUP Athlete Michael Booth for his podcast BOOTHCast, who I have been sponsoring and supporting over the past 8-10 years.
Untethered with Daniel Borg & Craig McGregor
In this untethered conversation I chat with client, Craig McGregor, who is the founder and owner of Hunter Recruitment Group.
What Problem Does Your Business Solve?
Successful products or services only make money when they make people’s lives easier. People are creatures of habit and by making others lives easier, a business will take the stress out of their customers day … which is why we are willing to pay our hard earned money in return. In this article I explore the notion of understanding ‘what problem your business solves’ and how this knowledge can be leveraged in your brand building.
The Stories Behind Brands
When referring to a brands story I am talking about the story that creates the brand.
A story isn’t just about what you say about yourself or what you tell the customer/client to believe, it’s also about what they think about you based on their personal experience. Once they tell someone about their experience, your story begins to grow in authenticity.
SingularityU
I recently had a heap of fun interviewing exhibitors and attendees at the first 2019 SingularityU Australian Summit in Sydney. The SingularityU Summit explores the latest in exponential technologies and showcases how these technologies are being used to disrupt industries and positively impact the world.
Five Brand Hacks
I was recently invited to present my Five Brand Hacks to the Masters of Marketing and MBA Students at NewSpace at the University of Newcastle. It’s always a pleasure to give back to a place that gave me so much!
Our Website Hosting Server Upgrade
Today we completed the final stage of our dedicated server migration and upgrade which means that all of our clients websites are now being hosted on the most up to date server hardware serving our clients websites at optimal speeds.
Designing for Onboarding
On boarding is the process of putting on a new employee and ensuring they fit with your culture. It is a tool that you can use to attract the right employees to your business and filter particular employees out. I recently met with client, Craig McGregor from Hunter Recruitment Group where we discussed this in detail and I elaborate further in this article.
Building Better Humans Podcast
I recently had the pleasure to be interviewed by Glenn Azar from the Building Better Humans Podcast where Glenn interviews business owners, entrepreneurs and leaders on what it takes to achieve your goals …
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About
psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
Get In Touch
m. (+61) 414 914 087
e. info@psyborg.com.au
Suite 2, Shop 3
3 Mawson Close
Caves Beach 2281
NSW, Australia
