Brand Building Visual Hierarchy
Ever wondered how a brand actually gets built from the inside out?
At psyborg®, we don’t just design logos — we engineer brand systems.
Here’s a peak at our Brand Building Visual Hierarchy, the framework we use to help businesses connect every touchpoint to a single source of truth: their why.
From positioning to packaging, from voice to visuals — this is the backbone of how we build brands that mean something.
It’s how strategy becomes story, and story becomes traction.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel