Most people think a logo lives on a screen or a business card. That’s where the thinking stops.
But a great logo is medium-agnostic. It should work stamped into leather, etched into glass, burned into timber or embroidered onto fabric. If it only works in one context, it’s not a brand mark … it’s a sticker.
What makes a logo truly versatile?
Three things: simplicity, contrast and proportion. A logo built on those principles doesn’t need colour to communicate. It doesn’t need resolution. It just needs space.
This is why we design with reduction in mind from day one. We ask: what’s the minimum this mark needs to remain itself? Strip everything else away. What survives?
The timber test.
When we pressed this logo into timber, it didn’t look adapted. It looked native. That’s the goal … a mark so well constructed that any surface becomes its natural habitat.
That’s not accident. That’s intent.
Design with intent. Part mind. Part machine.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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