Our Work







Quick Graphic Design Q&A with founder Daniel Borg

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I was recently asked by our work experience intern some questions about Graphic Design, so I thought I’d relay them again for our blog as they make for some interesting reading if you are thinking about getting into Graphic Design.

1. What type of graphics do you do?

At psyborg®, we specialize in a wide range of graphic design services, including Logo Design, Print Design, Web Design, Signage Design, Motion Design, and Illustration. Our expertise spans across all mediums typically associated with graphic design.

2. What kind of process do you take to make the graphics perfect?

Our design process begins with conceptualizing ideas, followed by rough sketching to visualize these concepts. We then refine our sketches and utilize Adobe Creative Suite to professionally enhance and bring our ideas to life, ensuring each design meets our high standards of perfection.

3. How long does it take for you to finish the design process?

The timeline varies based on the project’s complexity. Generally, designs are completed within 1-2 weeks, while more intricate projects like websites or animations may take around a month.

4. How many sketches and how much feedback do you get before it’s right to finish the design?

We typically start with three distinct concepts, allowing clients to choose from a variety of ideas. Based on client feedback, we iterate or introduce new concepts, continuing this process until achieving a design that the client loves.

5. What do you love so much about graphic design?

I’m passionate about the endless possibilities each new project brings, offering a fresh canvas to surpass previous work. This constant evolution and learning are incredibly fulfilling.

6. How many years did it take you to start your own business?

I initiated my business during my university years, working on real projects for about six years on the side before transitioning to full-time around 18 years ago.

7. What equipment do you use?

Our toolkit includes Pencil & Paper, Mac Computers, Adobe Creative Suite Software (like Illustrator and Photoshop), along with Scanners and Cameras for capturing and digitising our creative work.

8. Do you have any tips or basic things I need to know about design?

Success in design largely hinges on the creative direction and the underlying idea. A comprehensive brief is crucial as it lays the foundation for brainstorming effective ideas and concepts that meet the project’s objectives.

9. What kind of training did you do? Or are there any qualifications needed?

I earned a Bachelor of Graphic Design from the University of Newcastle, focusing on creative thinking in a commercial context and execution of designs. While university education is beneficial, a TAFE Diploma or equivalent can also be valuable. Ultimately, passion, talent, and work ethic are as important as formal education.

10. What’s your biggest project you’ve ever done?

We’ve undertaken significant Animation and User Experience design projects for the international mining company, Sandvik, showcasing our capability to handle large-scale, complex projects.

11. Would you recommend getting into this industry?

Absolutely, if you have a passion for design, an eye for detail, and a willingness to learn and embrace risks, the graphic design industry offers a rewarding path to explore those traits creatively.

Daniel Borg

Daniel Borg

Creative Director

psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.

Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.

I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.

Cheers Daniel