Rebrand design for Turners Ice Confection
psyborg® worked with Turners Ice Confection to help them rebrand their business and product packaging. We helped Turners come back to the heritage look and feel that they were known for. Along the way we experimented with a few different looks and narratives.
Heritage rebranding requires careful judgment. The goal isn’t frozen-in-time nostalgia—it’s capturing authentic brand essence whilst meeting contemporary market expectations. That balance determines whether refresh feels genuine or performs as costume.
Turners Ice Confection held recognisable legacy. Returning to heritage aesthetic meant excavating what made original branding work—visual language, emotional resonance, market positioning. Then translating those core elements through modern execution standards.
Product packaging presents unique challenges. Ice confection lives in competitive freezer environment. Visual impact determines purchase behaviour at point of sale. Heritage aesthetic must command attention against contemporary competitors without looking outdated.
Packaging redesign affects entire business ecosystem. New containers require updated production specifications. Distribution materials need refreshing. Marketing collateral demands alignment. Point-of-sale displays require adaptation. Comprehensive approach ensures consistent brand experience across all touchpoints.
Heritage respected. Contemporary standards met. Multiple pathways explored. Strategic direction validated through comparison.
Your heritage brand deserves thoughtful evolution. Start your evolution.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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