Rebrand Design for Sterling & Mason
Cryptocurrency has a branding problem.
The space is dominated by technical jargon, volatile aesthetics and a visual language that swings between neon hype and corporate sterility. Neither builds confidence in people who are genuinely trying to transact … safely, simply and without anxiety.
Sterling & Mason is different. The brief was to build a brand that solves the three real barriers to crypto adoption: trust, complexity and coldness.
The identity we developed is measured and deliberate. Warm enough to feel human. Structured enough to feel secure. Clear enough to feel simple.
Because in financial services … regardless of the technology … people need to feel that they’re in good hands.
Ready to build a brand your clients can trust? Let’s talk.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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