On the Highway to Hell!
There are some experiences that remind you why you do what you do.
AC/DC live is one of them. Raw energy. Relentless rhythm. A brand so iconic it needs no explanation … just the opening riff and the crowd goes.
That’s what great branding does. It arrives before the full story. It communicates before a word is spoken.
Fifty years on, AC/DC is as identifiable as ever. The logo. The lightning bolt. The sound. All of it consistent. All of it unmistakable.
Design with intent. Built to last. Part mind. Part machine. Accadacca.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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